About the Role
Our client, a trendy lifestyle brand with a strong local following, is looking for a vibrant and creative Content Creator & Social Media Coordinator to join their marketing team in East London . This role is perfect for someone passionate about storytelling and community building, responsible for developing engaging content and managing the brand's social media presence. The ideal candidate will have a knack for creating visually appealing content, a deep understanding of social media platforms, and the ability to interact authentically with the brand's audience. You will play a key role in shaping the brand's online narrative, driving engagement, and increasing brand awareness across digital channels. This is a fantastic opportunity to be part of a creative team and grow within a dynamic company on the Eastern Cape coast.
Key Responsibilities
- Create compelling and high-quality content, including graphics, short videos, reels, stories, and written posts, for various social media platforms (Instagram, Facebook, TikTok, etc.).
- Develop and maintain a content calendar for social media channels, ensuring a consistent flow of engaging posts.
- Schedule and publish content across all relevant social media platforms.
- Monitor social media channels for trends, comments, and direct messages, responding promptly and professionally to foster community engagement.
- Engage with followers, influencers, and other brands to build relationships and expand reach.
- Assist in the development and execution of social media campaigns and promotions.
- Analyze social media performance metrics (reach, engagement, follower growth) and provide reports with insights.
- Collaborate with the marketing team on content ideas and strategy alignment.
- Stay updated on the latest social media trends, platform updates, and best practices.
- Assist with other content creation tasks as needed, such as blog posts or website copy.
Requirements
- Diploma or Bachelor's degree in Marketing, Communications, Graphic Design, or a related field.
- 1-2 years of experience in content creation and social media management, preferably for a brand or agency.
- Proficiency in content creation tools such as Canva, Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro), or similar.
- Strong understanding of major social media platforms and their respective audiences and best practices.
- Excellent written and verbal communication skills, with a creative flair for copywriting.
- Basic knowledge of social media analytics and reporting.
- A keen eye for visual aesthetics and design principles.
- Ability to work independently and collaboratively in a team environment.
- Organized and able to manage multiple tasks and deadlines effectively.
- Passion for lifestyle brands and staying current with digital marketing trends.
Benefits
- Competitive salary based on experience.
- Medical aid contributions and provident fund.
- Generous annual leave and paid public holidays.
- Opportunities for training and development in content creation and social media marketing.
- Creative and supportive work environment in East London .
- Employee discounts on brand products.
- Regular team-building activities.
- Potential for career growth within the marketing department.