Demand Generation Manager (Remote, Johannesburg)

Blacksmith Agency LLC; South Africa; Remote; ZAR 1,493,000 - 2,322,000; Full time

Job summary

Blacksmith Agency LLC is seeking a Demand Generation Manager to own paid media for B2B and growing-brand clients. You will strategize targeting, budget calls, roadmaps and narrative when clients ask why decisions were made.

You are the strategic voice at the table and make the calls. Responsibilities include managing campaigns on Google Ads, Meta, LinkedIn, and Microsoft Ads, allocating budgets, testing creatives, and ensuring trusted attribution through GA4 and tags.

Qualifications

• 3+ years hands-on in Google Ads and Meta campaigns; proven optimization skills.
• Agency experience across multiple clients and industries.
• Clear spoken English with US clients on live calls.

Responsibilities

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads.
• Manage budget allocation, bidding, targeting and creative testing.
• Set the 90 day and quarterly roadmaps for each client and report results.
• Drive account growth through retention, upsell and long-term relationships.
• Track conversions with GA4, Tag Manager and platform pixels; provide trustworthy attribution.

Tools

Google Ads

Meta (Facebook) Ads

LinkedIn Ads

Microsoft Advertising

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (Canada, South Africa or USA)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Demand Generation Manager you own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.