Strategic Marketing Data Analyst

Placements24; Polokwane; On-site; ZAR 360,000 - 540,000; Full time

Benefits offered by this job

Competitive salary

Professional development

Medical aid and retirement fund

Job summary

Placements24 is seeking a Marketing Analyst in Polokwane to measure, analyze, and report on marketing campaigns across channels. You will interpret complex data, identify trends, and provide actionable insights to optimize strategies and drive growth.

The role requires strong quantitative skills, and the ability to translate data into concise recommendations for stakeholders. Collaborative team environment and opportunities for analytics training are offered.

Qualifications

• Bachelor's degree in a quantitative field.
• Minimum of 3 years in marketing analytics or a related data analysis role.
• Proficiency with Excel, SQL, BI tools (Tableau/Power BI).
• Strong understanding of marketing metrics across channels.
• Excellent analytical and communication skills.
• Experience with marketing automation platforms is a plus.

Responsibilities

• Collect, clean, and analyze data from marketing channels.
• Develop dashboards and reports to track KPIs for marketing initiatives.
• Perform in-depth analysis of campaign performance for insights and improvements.
• Provide data-driven recommendations to optimize spend, targeting, and channel mix.
• Collaborate with the marketing team to define measurement strategies and reporting requirements.
• Conduct market research and competitive analyses to inform marketing strategies.

Skills

Analytical thinking

Communication skills

Problem solving

Quantitative analysis

Education

Bachelor's degree in Marketing, Statistics, Economics, Business Analytics, or related quantitative field

Tools

Excel

SQL

Tableau

Power BI

Job description

Placements24 is seeking a Marketing Analyst in Polokwane to measure, analyze, and report on marketing campaigns across channels. You will interpret complex data, identify trends, and provide actionable insights to optimize strategies and drive growth.

The role requires strong quantitative skills, and the ability to translate data into concise recommendations for stakeholders. Collaborative team environment and opportunities for analytics training are offered.