Marketing Analytics Specialist - Data Insights & Dashboards

Placements24; Upington; Hybrid; ZAR 350,000 - 520,000; Full time

Benefits offered by this job

Competitive salary

Hybrid work model

Medical and dental insurance

Continuing education support

Collaborative data-driven environment

Job summary

Placements24 in Upington is seeking a meticulous Marketing Analyst to measure marketing performance and provide data-driven insights for strategic decisions. You will collect, analyze, and interpret data from multiple sources to identify trends, evaluate campaigns, and recommend improvements to optimize spend.

The role requires strong analytics, proficiency with Excel, SQL, and visualization tools, plus clear communication to translate insights into actionable recommendations for marketing teams.

Qualifications

• Bachelor's degree in Marketing, Statistics, Economics or related field.
• Minimum 2 years of experience in marketing analytics or data analysis.
• Proficiency with Excel, SQL and visualization tools (Tableau or Power BI).
• Strong understanding of marketing metrics and data-driven decision making.
• Excellent analytical, problem-solving, and communication skills.

Responsibilities

• Collect and analyze data from marketing channels across digital, social, email, and traditional media.
• Develop dashboards and reports to track KPIs and campaign performance.
• Identify trends and insights to inform marketing strategies and budget allocation.
• Conduct market research and competitive analysis to understand the market.
• Collaborate with marketing teams to define measurement frameworks and test hypotheses.

Skills

Analytical thinking

Communication skills

Problem-solving

Marketing principles

Education

Bachelor's degree in Marketing, Statistics, Economics, Business Analytics, or related field

Tools

Excel

SQL

Tableau

Power BI

Job description

Placements24 in Upington is seeking a meticulous Marketing Analyst to measure marketing performance and provide data-driven insights for strategic decisions. You will collect, analyze, and interpret data from multiple sources to identify trends, evaluate campaigns, and recommend improvements to optimize spend.

The role requires strong analytics, proficiency with Excel, SQL, and visualization tools, plus clear communication to translate insights into actionable recommendations for marketing teams.