Data-Driven Marketing Analyst for Campaign Growth

Placements24; Richards Bay; On-site; ZAR 300,000 - 520,000; Full time

Benefits offered by this job

Competitive salary and incentives

Medical aid and retirement fund

Learning and development opportunities

Collaborative office environment

Paid time off and public holidays

Job summary

Placements24 is seeking a data-driven Marketing Analyst to join its Richards Bay team. You will collect, analyze, and interpret marketing data to drive strategic decisions and optimize campaigns. You will build dashboards, track KPIs, conduct experiments, and provide actionable insights to improve ROI.

Strong SQL/Excel and data visualization skills are essential. Collaborate with marketing teams to ensure data integrity, present findings clearly, and support ongoing analytics initiatives in

Qualifications

• Bachelor's degree in Marketing, Statistics, Economics, Business Analytics, or a related quantitative field.
• 2+ years of experience as a Marketing Analyst or similar data role.
• Proficiency in Excel, SQL, and statistical software (R, Python).
• Experience with web analytics (Google Analytics) and data visualization (Tableau, Power BI).
• Strong analytical and problem-solving skills with meticulous attention to detail.
• Excellent communication and presentation skills to convey data insights.

Responsibilities

• Collect and analyze marketing data from sources including web analytics, CRM, and campaigns.
• Develop dashboards and reports to track KPIs and inform stakeholders.
• Analyze campaign effectiveness, customer behavior, and market trends.
• Perform A/B testing and experiments to optimize strategies.
• Provide actionable insights to improve ROI and business objectives.
• Ensure data accuracy and integrity across marketing databases.

Job description

Placements24 is seeking a data-driven Marketing Analyst to join its Richards Bay team. You will collect, analyze, and interpret marketing data to drive strategic decisions and optimize campaigns. You will build dashboards, track KPIs, conduct experiments, and provide actionable insights to improve ROI.

Strong SQL/Excel and data visualization skills are essential. Collaborate with marketing teams to ensure data integrity, present findings clearly, and support ongoing analytics initiatives in