Data-Driven Social Media Analyst: Insights & Optimization

Placements24; Benoni; On-site; ZAR 240,000 - 420,000; Full time

Benefits offered by this job

Competitive pay

Health insurance

Professional development

Data-driven culture

Job summary

Placements24 is seeking a highly analytical Social Media Analyst to join our marketing team in Benoni. You will track performance across platforms, generate insights, and translate data into actionable strategies to boost brand visibility and engagement.

The role emphasizes strong reporting, data visualization, and collaboration with cross-functional teams to optimize campaigns and drive data-driven decision-making in a dynamic environment.

Qualifications

• Proven experience as a Social Media Analyst or similar role with focus on social media.
• Strong analytical and data interpretation abilities.
• Excellent reporting and communication skills.

Responsibilities

• Monitor, track, and analyze social media performance across platforms.
• Develop and generate regular reports on key metrics (engagement, reach, impressions, sentiment).
• Identify trends and insights to inform strategy and optimization of campaigns.
• Conduct competitive analysis to benchmark performance and best practices.
• Provide actionable recommendations to improve content, targeting, and campaigns.

Skills

Analytical skills

Reporting skills

Data visualization

Education

Bachelor's degree in Marketing, Statistics, Economics

Tools

Google Analytics

Sprout Social

Brandwatch

Job description

Placements24 is seeking a highly analytical Social Media Analyst to join our marketing team in Benoni. You will track performance across platforms, generate insights, and translate data into actionable strategies to boost brand visibility and engagement.

The role emphasizes strong reporting, data visualization, and collaboration with cross-functional teams to optimize campaigns and drive data-driven decision-making in a dynamic environment.