Marketing Data Analyst: Direct Campaign Insights

Confluent; Wes-Kaap; On-site; ZAR 350,000 - 550,000; Full time

Benefits offered by this job

Medical aid

Retirement annuity

Half-day off on your birthday

Funded study

Wellness campaigns

Job summary

Confluent in Pinelands, South Africa, is hiring a Data Analyst in Marketing Operations to turn campaign data into clear insights using SQL and BI dashboards. You’ll influence direct marketing decisions and drive high-quality leads.

You’ll build and maintain Power BI reports, collaborate with Data Engineering and Data Science, and help optimise campaigns by translating analytics into actions with impact.

Qualifications

• 1–2 years experience as a BI/Marketing/Data Analyst or similar.
• Strong SQL: write, optimise and debug complex queries.
• Solid Power BI experience building dashboards/reports.
• Numerate degree in Mathematics/Statistics/Data Science/IS.
• Analytical thinking with ability to frame problems and provide clear recommendations.

Responsibilities

• Channel reporting: build/maintain Power BI dashboards tracking conv rate, CPS, CPL, and quality tiers across channels.
• Budget vs actuals: track monthly spend vs plan and flag variances for leads/leadership.
• Incorporate risk bands and income band quality into performance views to prioritise lead quality.
• Write/optimise SQL queries powering recurring reports and ad-hoc questions from channel owners.
• Collaborate with Data Engineering/Science and business partners to enhance data platform and translate analytics into decisions.
• Manage campaigns: adjust sending strategies and targeting to optimise spend and profitability.
• Automate processes to reduce manual/tedious operations.

Skills

Strong SQL

Education

Bachelor's degree in a numerate field (Math/Stats/Data Science/IS)

Tools

Power BI

Tableau

Looker

Job description

Confluent in Pinelands, South Africa, is hiring a Data Analyst in Marketing Operations to turn campaign data into clear insights using SQL and BI dashboards. You’ll influence direct marketing decisions and drive high-quality leads.

You’ll build and maintain Power BI reports, collaborate with Data Engineering and Data Science, and help optimise campaigns by translating analytics into actions with impact.