Data-Driven E-commerce Growth Strategist

Placements24; Noord-Kaap; On-site; ZAR 300,000 - 540,000; Full time

Benefits offered by this job

Competitive pay

On-site Kimberley

Health insurance

Professional development

Team events

Job summary

Placements24 in Kimberley is seeking a data-driven E-commerce Marketing Specialist to drive traffic, conversions, and loyalty for the company's online store. You will design and execute campaigns across SEO, SEM, email, and affiliates.

The role collaborates with content and design teams to create compelling landing pages and optimize customer journeys. You will analyze analytics to inform strategy and test CRO tactics to improve performance.

Qualifications

• Proven experience as an E-commerce Marketing Specialist or similar role.
• Strong understanding of SEO, SEM, Google Analytics, and e-commerce best practices.
• Experience with email marketing platforms and CRM systems.
• Excellent analytical skills and the ability to translate data into actionable marketing strategies.
• Proficiency in A/B testing and conversion rate optimization (CRO) techniques.
• Bachelor's degree in Marketing, Business, or a related field.

Responsibilities

• Develop and implement e-commerce marketing strategies to drive online sales and new customers.
• Manage and optimize SEO/SEM campaigns to improve visibility and rankings.
• Create email campaigns with segmentation, A/B tests, and performance analysis.
• Manage affiliate programs and explore new partnerships.
• Analyze traffic, conversions, and user behavior to identify optimizations.
• Collaborate with content and design teams to create marketing materials and landing pages.

Skills

SEO & SEM

Google Analytics

Email marketing

Data analysis

CRO / A/B testing

CRM systems

Education

Bachelor's degree in Marketing, Business, or related field

Job description

Placements24 in Kimberley is seeking a data-driven E-commerce Marketing Specialist to drive traffic, conversions, and loyalty for the company's online store. You will design and execute campaigns across SEO, SEM, email, and affiliates.

The role collaborates with content and design teams to create compelling landing pages and optimize customer journeys. You will analyze analytics to inform strategy and test CRO tactics to improve performance.