Data-Driven E-commerce Growth Marketer

Placements24; Noord-Kaap; Hybrid; CAD 60,000 - 90,000; Full time

Benefits offered by this job

Competitive salary

Hybrid work model

Medical and retirement benefits

Professional growth and training

Collaborative team environment

Job summary

Placements24 is sourcing a results-driven E-commerce Performance Marketing Specialist for a hybrid role in Kimberley. The position focuses on developing, managing, and optimizing paid ad campaigns across Google, Facebook, Instagram, and related channels to drive profitable e-commerce growth.

You will maximize ROAS through data analysis, testing, and campaign refinement. The ideal candidate has strong analytical skills, proven experience in performance marketing for e-commerce, and a track record

Qualifications

• Proven experience in performance marketing for e-commerce.
• Strong analytical skills with Google Analytics and tracking tools.
• Experience with A/B testing and CRO techniques.

Responsibilities

• Plan, execute, and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Ads Manager, Instagram Ads and other relevant channels.
• Conduct keyword research, audience segmentation, and ad creative development to improve campaign performance for e-commerce.
• Monitor campaign performance daily, analyze key metrics (CTR, CPC, CPA, ROAS), and implement data-driven adjustments to achieve target KPIs.
• Manage and allocate advertising budgets across campaigns and platforms to ensure optimal spend and ROI.
• Perform A/B testing on ad copy, landing pages, and targeting strategies to continuously improve conversions.
• Provide regular performance reports and insights to the marketing team with recommendations.

Skills

Performance marketing

Google Ads

Facebook Ads Manager

Google Analytics

A/B testing

CRO

Data analysis

E-commerce

Tools

Google Ads Manager

Facebook Ads

GA4

Job description

Placements24 is sourcing a results-driven E-commerce Performance Marketing Specialist for a hybrid role in Kimberley. The position focuses on developing, managing, and optimizing paid ad campaigns across Google, Facebook, Instagram, and related channels to drive profitable e-commerce growth.

You will maximize ROAS through data analysis, testing, and campaign refinement. The ideal candidate has strong analytical skills, proven experience in performance marketing for e-commerce, and a track record