Cape Town: E-commerce Growth Marketing Specialist

Placements24

Cape Town

On-site

ZAR 240,000 - 360,000

Full time

5 days ago

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Benefits offered by this job

Competitive salary

Professional development opportunities

Health and wellness benefits

Cape Town based team environment

Employee discounts

Job summary

Placements24 is seeking a creative and data-driven Digital Marketing Specialist to focus on e-commerce initiatives in Cape Town. You will develop and execute digital marketing campaigns to drive traffic, engagement, and sales for our online store.

Work with the marketing team to optimize online customer acquisition and retention, ensure brand consistency, and maximize ROI across channels. This role requires proficiency across Google Ads, Meta Ads, SEO, email marketing, analytics, and strong

Qualifications

Bachelor's degree in Marketing, Communications, or related field.
2-4 years of digital marketing experience, with e-commerce focus.
Proficiency with Google Ads, Meta Ads Manager, and Google Analytics.

Responsibilities

Plan, execute, and optimize paid advertising campaigns across Google, Facebook, and Instagram.
Develop and manage content for social media channels and promotional activities.
Implement and monitor SEO strategies to improve organic rankings.
Create email marketing campaigns for customer acquisition and retention.
Track, analyze, and report on key digital marketing metrics for insights.
Collaborate with design and content teams to produce effective marketing materials.