Data-Driven E-commerce Growth Marketing Manager

Placements24; George; On-site; ZAR 700,000 - 1,000,000; Full time

Benefits offered by this job

Competitive salary package

Health and wellness benefits

Career development opportunities

Job summary

Placements24 is seeking an experienced and strategic E-commerce Digital Marketing Manager to lead our client’s online marketing efforts in George. The role focuses on driving sales and customer acquisition for our ecommerce platform, developing and implementing cutting-edge strategies across SEO, SEM, social media, email marketing, and content marketing.

You will be data-driven, analyze performance, identify opportunities, and execute campaigns that deliver measurable results in a competitive

Qualifications

• 5+ years of experience in digital marketing with a focus on e-commerce and online sales.
• Proven track record across SEO, SEM, social media and email marketing.
• Strong analytical skills using web analytics tools such as Google Analytics or Adobe Analytics.

Responsibilities

• Develop and execute digital marketing strategies to drive traffic and conversions for the ecommerce site.
• Manage and optimize paid advertising campaigns (Google Ads, social media) to meet CAC targets.
• Oversee SEO initiatives including keyword research, on-page optimization and link-building.
• Lead social media efforts to ensure brand consistency and engagement across platforms.
• Analyze campaign performance and provide regular reports with actionable insights to leadership.
• Manage the marketing budget and allocate resources to the most impactful channels.

Skills

Digital marketing

SEO/SEM

Analytics

Leadership

Email marketing

Content marketing

Tools

Google Analytics

Adobe Analytics

CRM platforms

Job description

Placements24 is seeking an experienced and strategic E-commerce Digital Marketing Manager to lead our client’s online marketing efforts in George. The role focuses on driving sales and customer acquisition for our ecommerce platform, developing and implementing cutting-edge strategies across SEO, SEM, social media, email marketing, and content marketing.

You will be data-driven, analyze performance, identify opportunities, and execute campaigns that deliver measurable results in a competitive