E-commerce Growth & Performance Marketer

Placements24; Noord-Kaap; On-site; ZAR 420,000 - 680,000; Full time

Benefits offered by this job

Health insurance

Professional development & training

Performance-based bonuses

Generous leave & pension

Job summary

Placements24 is seeking an E-commerce Performance Marketing Specialist to drive online customer acquisition and revenue growth through strategic paid media campaigns across search, social, and display channels. You will plan, execute, and optimize activities to maximize ROI while collaborating with marketing and e-commerce teams to align with business goals.

The ideal candidate has at least 3 years in performance marketing for e-commerce, strong analytics skills, and a track record of CRO, with

Qualifications

• Bachelor's degree in Marketing, Business Administration, Statistics, or a related field.

Responsibilities

• Develop, implement, and manage paid media campaigns across Google Ads, Facebook Ads, Instagram Ads, and other relevant digital channels.
• Conduct in-depth keyword research, audience targeting, and campaign setup for optimal performance.
• Monitor campaign performance daily, analyze data, and implement optimizations to improve CTR, CPC, CPA, and ROAS.
• A/B test ad creatives, landing pages, and targeting strategies to enhance conversion rates.
• Manage campaign budgets effectively, ensuring efficient allocation of spend and ROI.
• Analyze website traffic and conversion data using web analytics tools to understand customer behavior and insights.
• Generate regular performance reports for management with findings and recommendations.

Skills

Paid media optimization

Data analysis

A/B testing

Campaign management

Cross-channel marketing

Education

Bachelor's degree in Marketing / Business / Statistics

Tools

Google Ads

Facebook Ads Manager

Google Analytics

Job description

Placements24 is seeking an E-commerce Performance Marketing Specialist to drive online customer acquisition and revenue growth through strategic paid media campaigns across search, social, and display channels. You will plan, execute, and optimize activities to maximize ROI while collaborating with marketing and e-commerce teams to align with business goals.

The ideal candidate has at least 3 years in performance marketing for e-commerce, strong analytics skills, and a track record of CRO, with