Retention Marketer

Betway Group; Johannesburg; On-site; ZAR 300,000 - 520,000; Full time

Benefits offered by this job

Vitality Health Care

Unum Dental

Life Assurance

Job summary

Betway Group in Johannesburg seeks a Retentions Specialist to map the retained customer journey and drive ongoing value from active casino bettors in SA. You will execute retention campaigns, analyze results and collaborate with CX and marketing teams to improve conversions and revenue.

The role requires a Marketing degree, 3+ years in betting marketing, strong analytical skills and project management capability. Local market experience is essential for success.

Qualifications

• Marketing degree or relevant qualification/experience essential.
• Minimum of 3 years’ experience in marketing, with experience in the betting industry.
• Ability to observe and analyse changes and trends in the casino betting market and use this data in strategic planning.
• Strong project management skills.
• Strategic and analytic mindset with proven commercial acumen.
• Good verbal and written communication skills.
• Experience working collaboratively in cross‑functional teams, with a focus on achieving shared goals.
• Expertise in managing multiple projects simultaneously, with a track record of delivering on time and within scope.
• Exceptional attention to detail, ensuring high standards of quality in all outputs.

Responsibilities

• Devise, generate and execute dynamic, innovative and cost-effective opening offers, evidencing segmentation knowledge around product and resource use.
• Full responsibility for the retention Lifecycle calendar, to ensure campaigns are exciting and locally relevant.
• Develop and implement customer promotions to retain and grow the customer base.
• Continuously analyse market/competitors to keep campaigns competitive.
• Conduct results analysis and reporting with post-measurement insights.
• Ensure product features and verticals are marketed to segmented base.
• Implement customer personalization strategy.
• Maintain the integrity of the player experience.
• Support other web marketing responsibilities as needed.

Skills

Marketing

Project management

Analytical mindset

Communication skills

Cross-functional teamwork

Deadline-driven

Experience in betting/online gaming

Education

Marketing degree

Job description

Kick-start your career in the online gaming world and experience the very latest in technology and innovation. Who we are We’re part of Super Group, the NYSE-listed digital gaming company behind some of the world’s leading Sports and iGaming brands. At Betway, we’re driven by our shared vision to become the global leader in the online sports betting and casino industry. Our people are forward-thinking team-players who thrive on a collective diversity of skills and backgrounds. Founded in 2006, our teams in Guernsey, London, Malta, Germany, Portugal and Spain and are constantly expanding and evolving.

Who we’re looking for

We’re on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us. At Betway, every day is action-packed, and we expect you to bring your A-game. In return, you’ll find a supportive environment where your skills can flourish and your career can soar. Ready to become a game-changer? Supercharge your career with us and be part of something extraordinary.

Why we need you

We’re on a mission to create extraordinary experiences for our customers, and we believe that your unique skills, passion and superdrive will help us achieve our vision. The Retentions Specialist will be responsible for mapping the retained customer’s journey and ensuring ongoing value extraction from a customer base consisting of converted and active casino bettors across the South African market. The Retentions Specialist will be responsible for growing and developing their designated markets through implementation of retention marketing activities. The role’s primary objective is to maintain, develop and increase retention, activity rates, and revenue. The Retentions Specialist will need to assist the CX Team Lead to analyse customer base with reference to; user experience, adapt existing communications, develop and test new interventions and constantly strive to improve our overall customer conversion and retention rates and value extracted. The Retentions Specialist will possess a strong knowledge of the online casino space, possess an analytical approach and have a defined project management skillset. An inquiring mind is needed in order to be able to creatively solve challenges and propose new and fresh alternatives to existing processes.

What you’ll be doing

Specific duties will include, but are not limited to, the following:

• Devise, generate and execute dynamic, innovative and cost-effective opening offers, evidencing segmentation knowledge especially around product as well as effective use of resources.
• Full responsibility for the retention Lifecycle calendar, to ensure our brand has exciting, localised, relevant campaigns.
• Develop and implement customer promotions: For retaining & growing the customer base through innovative and market-relevant campaigns.
• Continuously analyse market/competitors: Ensure all campaigns are competitive in the marketplace.
• Result analysis and reporting including: Outcomes Processes assessment and learnings with appropriate pre & post measurement and analysis.
• Ensure all product features and verticals are effectively marketed to segmented base.
• Customer personalisation strategy.
• Be responsible for maintaining the integrity of the player experience.
• Support other web marketing responsibilities as needed.

This job description is not intended to be an exhaustive list of responsibilities. You may be required to complete other reasonable duties in order to achieve business objectives.

Essential skills you’ll bring to the table

• Marketing Degree or relevant qualification/experience essential
• A minimum of 3 years’ experience in marketing, with experience in the verticals betting industry
• Ability to observe and analyse changes and trends in the casino betting market and use this data in strategic planning
• Good presentation skills with an attention to detail
• Strong project management skills
• Strategic and analytic mindset with proven commercial acumen
• Good interpersonal and negotiation skills across a diverse team
• Must be deadline and target driven with good time management
• Highly computer literate
• Ability to work under pressure and adapt well to change
• A desire to try new technologies, do great things, make an impact… create moments of WOW!
• Strong verbal and written communication skills, with the ability to convey complex ideas clearly and effectively
• Experience working collaboratively in cross‑functional teams, with a focus on achieving shared goals
• Expertise in managing multiple projects simultaneously, with a track record of delivering on time and within scope
• Exceptional attention to detail, ensuring high standards of quality in all outputs
• Ability to adapt quickly to changing environments and priorities, maintaining effectiveness in dynamic situations

Desirable skills you’ve got up your sleeve

• In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends
• Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations
• Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards
• Experience in developing and executing customer retention strategies

Our values are non‑negotiables

Our culture is underpinned by core values that are linked to key behavioural competencies. Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward. These competencies are:

• Adaptability
• Ownership and accountability
• Initiating action
• Resilience
• Team orientation
• Integrity
• Innovation

What you’ll get back

We offer a great variety of personal and professional benefits to help you thrive at Betway and Super Group. This includes:

• We’re dedicated to your supergrowth. Our comprehensive learning and development programmes give you a range of resources and opportunities to expand your skills and advance your career.
• Your hard work and achievements won’t go unnoticed. Our innovative Performance Tool ensures you receive regular, constructive feedback, helping you to continuously improve and reach your full potential.
• Our Employee Assistance programme offers a variety of benefits which you and your family can benefit from.

Add a local benefit, e.g.:

• Vitality Health Care
• Unum Dental
• Life Assurance & Income Protection
• Tusker car scheme
• Cycle to Work
• Retail discounts

Be part of that Superclass feeling. At Super Group, diversity is part of our DNA. With teams across 17 countries, 85 nationalities, and 30 languages, we take equal opportunities seriously, championing a supportive, inclusive and empowering environment wherever you are in the Group. It’s all about putting your experience first and ensuring honesty and fairness in all we do. Here, your growth is supported and your contributions valued. Game on!

*Please note we will apply relevance to our Talent Management and Talent Development Programme as part of our recruitment process. *Shortlisted candidates may need to complete an assessment. This position requires trust and honesty it has access to customers financial details - therefore a credit and criminal record check will be conducted. The qualifications identified herein are an inherent job requirement; therefore, a qualification verification check will be done. By applying for this role, and supplying the necessary details, you hereby grant us permission to apply for these checks. This will be done in a confidential manner, and solely for the purposes of verification. Should you not hear from us within 2 weeks, please deem your application as unsuccessful.

The perfect place to work, play and grow! Our journey started in 1999 with a handful of brilliant individuals and some very big picture thinking. Now, we are an ever‑growing community of 1,000+ talented and exceptional people at the forefront of the vast and competitive world. Betway has become ingrained in African soil, having set down early roots in markets such as Ghana and South Africa. From there, Betway has weaved its way across the landscape, incorporating regions in East, West and Southern Africa. This growth also shows no signs of slowing, as Betway continues to be embraced by fans of sports betting in more and more African regions. Whether it’s a career in banking and finance, marketing, development or customer care, our people cover a broad range of dedicated specialisations, all under one Betway Africa roof.