Customer Lifecycle & Conversion Strategist

Betway Africa; Johannesburg; On-site; ZAR 420,000 - 640,000; Full time

Job summary

Betway Africa, part of the NYSE-listed Super Group, is seeking a CRM & Conversion Specialist to drive acquisition and conversion strategies that turn prospects into active customers while enhancing the player journey.

You'll work with marketing and local teams to localise offers, develop campaigns across SMS, Email and other CRM channels, and analyse performance to continually improve outcomes.

Qualifications

• Excellent communication and stakeholder management skills.
• Analytical, data-driven mindset with problem-solving.
• Experience managing multiple campaigns and projects.
• Exceptional attention to detail and organisational skills.
• Ability to thrive in a dynamic, fast-moving environment.
• Collaborative approach and delivering results.

Responsibilities

• Drive and optimise acquisition offers through analysis.
• Collaborate with marketing and in-country teams to localise offers.
• Develop and execute conversion campaigns across SMS, Email and CRM channels.
• Coordinate and launch targeted promotions to increase conversion.
• Identify opportunities and innovative campaigns from market trends.
• Partner with Retention teams to ensure seamless journeys.
• Analyse campaign performance and improve results via testing.
• Manage communications for new casino game launches across channels.

Skills

communication

stakeholder management

analytical mindset

data-driven

campaign management

project management

attention to detail

organisational skills

dynamic environment

collaboration

Job description

Betway Africa, part of the NYSE-listed Super Group, is seeking a CRM & Conversion Specialist to drive acquisition and conversion strategies that turn prospects into active customers while enhancing the player journey.

You'll work with marketing and local teams to localise offers, develop campaigns across SMS, Email and other CRM channels, and analyse performance to continually improve outcomes.