Player Lifecycle Growth Strategist

Betway Africa; Johannesburg; On-site; ZAR 480,000 - 720,000; Full time

Job summary

Betway Africa is seeking a proactive marketer to own acquisition and conversion strategies across online gaming channels in Johannesburg. You will collaborate with marketing and in‑country teams to localize offers, coordinate adhoc promotions, and communicate results across platforms to improve the player lifecycle.

The role emphasizes analytical thinking, adaptability, and creative problem‑solving in a fast‑paced environment with opportunities to innovate and drive campaigns that resonate with

Qualifications

• Clear, confident communication (written and verbal).
• Collaborative mindset, working smoothly with cross‑functional teams.
• Strong organisational skills and the ability to manage multiple projects.
• Exceptional attention to detail and commitment to high‑quality work.
• Adaptability in fast‑moving environments.
• Analytical and data‑driven thinking.
• Creative problem-solving and innovation.
• Ability to adapt quickly in adynamic environment.

Responsibilities

• Acquire opening offer strategies and implement them across campaigns.
• Coordinate promotions and communications across SMS/Email.
• Maintain in-country offer relevance and localisation with Marketing teams.
• Analyze results, tests, campaigns, and derive learnings.
• Collaborate with Retention to align brand voice and campaigns.
• Communicate outcomes clearly to the team and iterate on learnings.
• Support new game communications and ensure deliverability across platforms.

Skills

Clear communication

Collaborative mindset

Organisational skills

Attention to detail

Adaptability

Analytical thinking

Creative problem-solving

Dynamic environment agility

Tools

CRM platforms

Job description

Betway Africa is seeking a proactive marketer to own acquisition and conversion strategies across online gaming channels in Johannesburg. You will collaborate with marketing and in‑country teams to localize offers, coordinate adhoc promotions, and communicate results across platforms to improve the player lifecycle.

The role emphasizes analytical thinking, adaptability, and creative problem‑solving in a fast‑paced environment with opportunities to innovate and drive campaigns that resonate with