Cosmetics Events & Activations Account Manager

The Working Earth; Johannesburg; Hybrid; ZAR 350,000 - 650,000; Full time

Benefits offered by this job

Medical aid

Retirement fund

Hybrid work

Job summary

The Working Earth is seeking an innovative Brand Activations Manager to design and execute experiential campaigns across events, promotions and digital activations in Soweto and Gauteng. You will drive consumer engagement, manage timelines and budgets, and collaborate with marketing, sales and agencies to ensure cohesive brand messaging.

This hybrid role offers exposure to national activations, strong KPI delivery, and growth opportunities within a dynamic FMCG environment.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or related field.
• 3–5 years in brand management, event marketing, or activations (FMCG preferred).
• Proven experience planning and executing brand activation campaigns and events.
• Strong understanding of consumer engagement in experiential marketing.
• Excellent project management and time management skills.

Responsibilities

• Develop and implement brand activation strategies and campaigns across events, promotions, and digital activations.
• Manage the execution of activation projects on time and within budget.
• Collaborate with marketing, sales, and agency partners to ensure cohesive messaging.
• Identify strategic partnerships and sponsorships.
• Measure and report on campaign effectiveness and ROI.
• Manage relationships with event organizers, suppliers, and vendors.
• Stay informed on consumer trends and best practices.
• Contribute to brand strategy and marketing planning.
• Budget management for activation activities.

Skills

Brand management

Event marketing

Project management

Communication

Education

Bachelor's degree

Tools

Microsoft Office

Project management tools

Job description

• What Cosmetics Events Activations Account Mana...

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Our client, a renowned entity within the Fast-Moving Consumer Goods (FMCG) sector, is seeking an innovative and energetic Brand Activations Manager to join their team in Soweto, Gauteng. This role is dedicated to creating and executing impactful brand experiences that connect with consumers at various touchpoints, driving brand awareness, engagement, and ultimately, sales. The ideal candidate will have a passion for experiential marketing, a strong understanding of the FMCG market, and a proven ability to manage projects from concept to completion. This is a unique opportunity to shape brand perception and build strong consumer connections within the vibrant community of Soweto and across Gauteng.

Key Responsibilities

• Develop and implement creative brand activation strategies and campaigns across various channels, including events, sponsorships, in-store promotions, and digital activations.
• Manage the execution of all brand activation projects, ensuring they are delivered on time, within budget, and to the highest quality standards.
• Collaborate with marketing, sales, and agency partners to ensure cohesive brand messaging and execution.
• Identify and develop strategic partnerships and sponsorships that align with brand objectives.
• Measure and report on the effectiveness of brand activation campaigns, analyzing key metrics and providing insights for optimization.
• Manage relationships with event organizers, suppliers, and other third-party vendors.
• Stay informed about consumer trends, competitor activities, and best practices in brand activation and experiential marketing.
• Ensure brand consistency and compliance across all activation activities.
• Contribute to the overall brand strategy and marketing planning process.
• Budget management for all activation activities, ensuring efficient resource allocation and tracking ROI.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• Minimum of 3-5 years of experience in brand management, event marketing, or activations, preferably within the FMCG industry.
• Proven experience in planning and executing successful brand activation campaigns and events.
• Strong understanding of consumer engagement strategies and experiential marketing principles.
• Excellent project management, organizational, and time management skills.
• Creative thinking and a passion for innovation in brand building.
• Proficiency in Microsoft Office Suite and project management tools.
• Strong communication, negotiation, and interpersonal skills.
• Ability to work effectively under pressure and manage multiple projects simultaneously.
• Familiarity with the consumer landscape in Soweto, Gauteng is advantageous.

Benefits

Our client offers a competitive salary and benefits package, including medical aid and a retirement fund. This role provides exciting opportunities for professional growth and hands‑on experience in brand building within the fast‑paced FMCG sector. You will be part of a dynamic team working on innovative brand initiatives in Soweto, Gauteng.

Events and Activations Account Manager
Location: Hybrid – 3 days remote, 2 days in‑office
Reports to: Sales Manager

Your mission

To drive repeat business and revenue through outstanding event activations. You'll manage end‑to‑end client relationships for experiential campaigns—from ideation to post‑event analysis—delivering consistent, polished results that clients return for.

Outcomes (12-Month Scorecard)

• Close R15—R32 million in campaign revenue from new and existing clients
• Deliver 20+ successful events, each meeting timing, budget, and quality KPIs
• Maintain 90%+ client satisfaction and retention from event clients
• Build and manage a portfolio of 4+ high‑value, active event clients
• Develop and manage repeatable event templates and processes that reduce lead time and costs

Key responsibilities:

• Pitch, plan, and manage national and regional event activations
• Oversee all logistics: venue, permits, staffing, production, and live execution
• Own the client relationship: brief, proposal, execution, and post‑event reporting
• Partner with internal teams to deliver high‑quality events under pressure
• Ensure delivery on brand objectives, footfall targets, and visual excellence
• Manage budgets, supplier negotiations, and margin control
• Lead or contribute to the centre court and retail eventing strategy
• Stay plugged into eventing trends, tech, and tools that enhance brand impact
• Work with household brands on high‑visibility campaigns
• Join a team that delivers excellence without the drama
• Attractive commission structure and long‑term career growth

Why this role exists

This is not just another job. It's a chance to take ownership of a growing revenue stream inside Grapevine, with multinationals and other top‑tier brands already waiting to engage. If you're ready to lead events that work and wow, this is your moment.

REQUIREMENTS

What you’ll need

• 5+ years’ experience in events, activations, brand experience or shopper marketing
• A proven track record of hitting sales/revenue targets in a client‑facing role
• Experience in end‑to‑end event production, including supplier and logistics management
• Strong project management and multitasking skills
• Excellent presentation, negotiation, and relationship‑building ability
• Bonus: Background in centre court activations, mall campaigns, or beauty brands