Copywriter (Digital) - FTC

Clicks Group Limited; Cape Town; On-site; ZAR 240,000 - 420,000; Full time

Job summary

Clicks Group Limited is seeking a Copywriter for the Digital Marketing team at our Head Office in Cape Town. The role involves conceptualising, creating and writing copy that communicates product offers across digital platforms, while upholding in-house style and tone of voice.

You will craft concise, engaging content for emails, social media, web, blogs and video, ensuring SEO optimisation and strong audience targeting.

Qualifications

• 3 years minimum experience preferably as a digital copywriter within an advertising agency or communications environment/company
• Experience producing content for blogs, articles, emails, social media posts, websites and video

Responsibilities

• Craft clear, creative and grammatically correct product copy for the online store adhering to brand guidelines
• Conceptualise and write copy that communicates business objectives across digital channels
• Understand target audiences for each brief and tailor content accordingly
• Source, edit and adapt content to meet brand style and tone and cultural considerations
• Develop SEO-optimised content across emails, social, web, blogs, video and direct messages
• Collaborate with design, channel and offline teams to ensure campaign content fits customer journeys
• Stay up to date with digital copy trends and perform keyword research to boost organic rankings
• Proofread accurately and manage multiple briefs to deadlines

Skills

English proficiency

SEO knowledge

HTML/WordPress

Editing skills

Proofreading

Audience adaptation

Education

Diploma in Copywriting

BA in English & another language

Tools

WordPress

Job description

We have an exciting opportunity available for a Copywriter within the Digital Marketing team. This role will report into the Creative Assets Manager and will be based at our Head Office in Cape Town.

Job purpose:

To conceptualise, create and write copy that communicates product offers or information across digital platforms.

Job Objectives:

• To craft clear, creative and grammatically correct product copy that conveys the quality and beauty of products for the online store while adhering to the in-house style and language guidelines.
• To conceptualise, create and write copy that best communicates business objectives to the target audience - across digital channels in the market and within the business [internal communication, internal promotions].
• To understand the target audiences for each brief.
• To understand and timely execute briefs from brands by creating, sourcing and editing content in response to the requirements. To consistently adhere to the brand’s guidelines at all times, especially style and tone of voice and ensure consideration of cultural differences.
• Develop concise, engaging and creative content that is SEO optimised across multiple online/digital channels, such as email, social media, web, blog, video and DM.
• Collaborate with relevant teams to ensure the content compliments the design, channel and offline content and where appropriate, ensure campaign content is integrated across all online/digital/offline channels and enhances the customer journey.
• Proactively drive best practice and continuous improvement opportunities.
• Stay up to date with digital/online copy execution, including latest SEO trends including producing keyword research to heighten organic search engine rankings.
• Manage and prioritise individual time allocation to deliver multiple brand briefs to deadlines.
• To be accountable for accurate proofreading and checking across all media.

Job related knowledge and skills:

• Great command of the English language
• A good understanding of digital marketing and search engine optimisation (SEO) and understanding of HTML or Word Press
• Excellent writing skills including ability to write in different styles and to direction: [style, content, creativity]
• Ability to interpret a brief, conceptualise and produce creative solutions
• Accurate proofreading skills – great attention to detail
• Flexibility to be able to adapt content to different audiences and for different platforms

Experience:

• 3 years minimum experience preferably as a digital copywriter within an advertising agency or communications environment/company
• Experience producing content for a variety of marketing channels - e.g. Blogs, Articles, and Emails, Social Media posts and Websites and video

Education:

• Diploma in copywriting
• BA with major subjects in English, and one other Language, Psychology , Creative writing, Journalism, Digital marketing
• Working with People
• Delivering Results & Meeting Customer Expectations