Senior Copywriter

Ogilvy Social.Lab South Africa; Cape Town, Johannesburg; Hybrid; ZAR 420,000 - 660,000; Full time

Benefits offered by this job

Full-time job

Attractive package and benefits

Continuous trainings and growth

Flexible homeworking policy

Job summary

Ogilvy Social Lab South Africa is seeking a Senior Copywriter to develop and execute creative concepts and copy for multiple brands. You will collaborate with art directors, strategists, and account managers to craft compelling copy that fits the brand voice across social, web, email, and campaigns.

Your experience in social-first storytelling will drive impactful work for local and international clients. You will mentor junior copywriters and stay ahead of trends, ensuring copy quality and

Qualifications

• Bachelor's degree in advertising, marketing, communications, or a related field.
• Proven experience as a Copywriter with strong conceptual skills.
• Outstanding writing ability with a creative edge.
• SEO knowledge and ability to optimise copy for search engines.
• Experience in the South African market and with multiple markets in Africa is a plus.
• Experience mentoring junior copywriters is a plus.

Responsibilities

• Collaborate with art directors, strategists and account managers to develop concepts.
• Create copy for social media, websites, blogs, email marketing, digital ads and OOH.
• Ensure copy aligns with brand voice and tone across platforms.
• Work with design teams to integrate copy and visuals seamlessly.
• Research industry trends and consumer insights to inform copy.

Skills

Strong portfolio

Creative copywriting

SEO familiarity

Collaboration with teams

Mentoring junior copywriters

South Africa market experience

Education

Bachelor's degree in advertising, marketing, communications, or related field

Job description

Cape Town, WC, South Africa; Johannesburg, South Africa

Ogilvy Social Lab, part of WPP, is setting global benchmarks in digital marketing and is driven by offering our expertise to both local and international clients through a multi-market footprint.

We have enabled 'borderless ways of working', operating as connected teams and providing Creative, Content, Media and Intelligence capabilities to Ogilvy agencies and clients in more than 20 countries.

Join our globally connected team and work on challenging projects that transcend borders. Embrace a career that takes you to new horizons and make a global impact!

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unitecutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counselin a single company -powered by exceptional talent and our agentic marketing platform, WPP Open,to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

We are looking for a Senior Copywriter

As a Senior Copywriter, you will play a key role in developing and executing creative concepts and copy for multiple brands. You will collaborate closely with cross-functional teams, including art directors, strategists, and account managers, to create compelling and engaging copy that aligns with the brand's tone and style. Your expertise in conceptualization and extensive experience in social first, will ensure the successful delivery of captivating campaigns that resonate with the target audience.

Responsibilities

• Collaborate within a creative team to develop innovative and impactful concepts.
• Craft compelling and engaging copy for various platforms, including social media, websites, blogs, email marketing, digital advertising, radio and OOH.
• Ensure all copy aligns with the brand's voice and tone, while effectively communicating key messages and brand values.
• Collaborate closely with art directors and designers to ensure seamless integration of copy and visuals in the final campaign deliverables.
• Conduct thorough research on industry trends, consumer insights, and competitor analysis to inform and enhance your creative approach.
• Provide guidance and mentorship to junior copywriters, fostering a collaborative and creative work environment.
• Create presentations to present and articulate your ideas effectively to internal stakeholders and clients, incorporating feedback and making revisions as needed.
• Stay up-to-date with emerging trends, social media platforms, and industry best practices to continually improve your craft and contribute to the agency's growth.

Qualifications and Experience

• Bachelor's degree in advertising, marketing, communications, or a related field.
• Proven experience as a Copywriter, with a focus on conceptualization
• Strong portfolio showcasing your expertise in idea conceptualization and your ability to create compelling and impactful copy across various platforms.
• Exceptional writing skills with a creative flair, able to craft persuasive and emotionally resonant copy.
• Ability to think conceptually and generate innovative ideas that push the boundaries of campaigns.
• Proficiency in English with excellent grammar, spelling, and punctuation.
• Familiarity with SEO best practices and the ability to optimize copy for search engines.
• Strong attention to detail and the ability to deliver high-quality work within tight deadlines.
• Excellent communication and presentation skills, with the ability to effectively present and explain your ideas to both technical and non-technical stakeholders.
• Experience writing for the broader South African Market
• Proven track record of working within a creative team

• Experience mentoring and providing guidance to junior copywriters is a plus.
• Experience working in other markets in Africa is a plus.
• Languages other than English related to SA also a plus.
• Experience in Alcohol space is preferred.

Note: The job spec refers to a senior copywriter role with conceptual experience for a global alcohol brand, within C2 in Social Lab, part of Ogilvy South Africa.

About you

• Excellent interpersonal and communications skills
• Highly organized in thought and action
• Strong time management and organizational abilities
• Demonstrated ability to manage large projects with multiple priorities
• Able to work well within a team

Offer

• Full-time job within a growing and trendsetting agency
• Attractive package and benefits
• Continuous trainings. Career conversation and growing opportunities
• Flexible homeworking policy