Digital Copywriter - SEO & Multi-Channel Content

Clicks Group Limited; Cape Town; On-site; ZAR 240,000 - 420,000; Full time

Job summary

Clicks Group Limited is seeking a Copywriter for the Digital Marketing team at our Head Office in Cape Town. The role involves conceptualising, creating and writing copy that communicates product offers across digital platforms, while upholding in-house style and tone of voice.

You will craft concise, engaging content for emails, social media, web, blogs and video, ensuring SEO optimisation and strong audience targeting.

Qualifications

• 3 years minimum experience preferably as a digital copywriter within an advertising agency or communications environment/company
• Experience producing content for blogs, articles, emails, social media posts, websites and video

Responsibilities

• Craft clear, creative and grammatically correct product copy for the online store adhering to brand guidelines
• Conceptualise and write copy that communicates business objectives across digital channels
• Understand target audiences for each brief and tailor content accordingly
• Source, edit and adapt content to meet brand style and tone and cultural considerations
• Develop SEO-optimised content across emails, social, web, blogs, video and direct messages
• Collaborate with design, channel and offline teams to ensure campaign content fits customer journeys
• Stay up to date with digital copy trends and perform keyword research to boost organic rankings
• Proofread accurately and manage multiple briefs to deadlines

Skills

English proficiency

SEO knowledge

HTML/WordPress

Editing skills

Proofreading

Audience adaptation

Education

Diploma in Copywriting

BA in English & another language

Tools

WordPress

Job description

Clicks Group Limited is seeking a Copywriter for the Digital Marketing team at our Head Office in Cape Town. The role involves conceptualising, creating and writing copy that communicates product offers across digital platforms, while upholding in-house style and tone of voice.

You will craft concise, engaging content for emails, social media, web, blogs and video, ensuring SEO optimisation and strong audience targeting.