Digital Marketing & Lead Conversion Manager

Being It Solutions; Cape Town; On-site; ZAR 350,000 - 550,000; Full time

Job summary

BeingIT® | Crisper is seeking a commercially driven Digital Marketing & Lead Conversion Manager to lead its digital launch and growth efforts. This hands-on role focuses on generating quality leads and converting them into paying customers, with responsibilities spanning campaign creation, content coordination, audience targeting and ROI analysis.

You will own the lead lifecycle from initial contact to sale, respond promptly across channels, and report on performance.

Qualifications

• Commercially driven with focus on generating real business.
• Confident and persuasive communication with potential customers.
• Strong in digital marketing, lead generation and/or sales.
• Highly organized with excellent follow-up skills.
• Analytical and able to interpret campaign and sales performance.
• Proactive, customer-focused and accountable for results.
• Comfortable using CRM or lead-management systems.
• Experience working with external marketing agencies or service providers.

Responsibilities

• Launch and manage digital marketing campaigns including paid advertising.
• Coordinate with external marketing and design partners for campaigns and content.
• Develop digital marketing strategies, audiences, messaging and CTAs.
• Monitor campaign performance, lead quality and ROI; identify improvements.
• Own incoming leads from digital campaigns and respond promptly to inquiries.
• Qualify leads and advance opportunities through the sales pipeline.

Skills

Lead generation

Sales experience

CRM systems

Digital marketing

Analytics

Communication

Campaign management

Follow-up skills

Tools

Meta/Facebook

Instagram Ads

LinkedIn Ads

YouTube Ads

WhatsApp Business

Job description

BeingIT® | Crisper

We're looking for a commercially driven Digital Marketing & Lead Conversion Manager to take the lead in launching and growing Crisper digitally.

This is a hands-on role for someone who understands that digital marketing is about more than likes and followers - it's about generating quality leads and converting them into paying customers.

What You'll Do:

• Launch and manage ongoing digital marketing and paid advertising campaigns across relevant platforms.
• Work closely with external marketing and design partners to brief, coordinate and review campaigns, content and creative.
• Help develop digital marketing strategies, target audiences, messaging and calls to action.
• Monitor campaign performance, lead quality and ROI, identifying opportunities to improve results.
• Take full ownership of incoming leads generated through digital campaigns.
• Respond promptly to enquiries via phone, email, WhatsApp and other relevant channels.
• Qualify leads, understand customer needs and identify genuine sales opportunities.
• Manage the sales pipeline from new lead to qualified opportunity, proposal or quotation, follow-up, negotiation and sale.
• Build relationships with prospects, handle questions and reasonable objections, and drive opportunities through to conversion.
• Track leads, follow-ups, conversions and sales accurately.
• Provide management with regular reports and analytics on campaign performance, lead generation and sales conversion.
• Continuously test and improve campaigns, messaging and offers to increase both lead generation and conversion.

What We're Looking For:

• Commercially driven and focused on generating actual business.
• Confident and persuasive when communicating with potential customers.
• Strong in digital marketing, lead generation and/or sales.
• Highly organized with excellent follow-up skills.
• Comfortable managing multiple leads and opportunities simultaneously.li>
• Analytical and able to interpret campaign and sales performance.
• Proactive, customer-focused and accountable for results.
• Comfortable working with external marketing agencies or service providers.
• Confident using CRM or lead-management systems.

Advantageous:

• Meta/Facebook, Instagram, LinkedIn, YouTube or other digital advertising platforms
• Paid digital advertising
• CRM and sales pipeline management
• WhatsApp Business
• Digital analytics and campaign reporting
• Working with external marketing and design agencies
• The software industry

How Success Will Be Measured:

Your success will be measured across the full customer acquisition funnel - from leads generated and lead quality, through response and follow-up, all the way to conversion and sales revenue.

If you're someone who enjoys combining digital marketing, customer engagement and sales - and want to see a direct, measurable impact from your work - we'd love to hear from you.