Web Designer/Developer

ATS Client; Cape Town; On-site; ZAR 300,000 - 460,000; Full time

Job summary

ATS Client is seeking a Website Developer to join our Marketing Department in Cape Town. You will build conversion-focused landing pages on WordPress to drive high-quality leads and optimize user journeys.

Collaborating with the Growth team, you’ll implement CRO strategies and enhance site performance. You’ll also maintain plugins, ensure security, and support technical SEO with schema and speed optimizations.

Qualifications

• Diploma or Bachelor's in Web Development, IT, Computer Science or related field.
• Advanced WordPress training or certifications are highly beneficial.
• 3–5 years in website development.
• Experience embedding AI tools into daily workflow with measurable impact.

Responsibilities

• Build conversion-focused landing pages and enhance UX/UI on WordPress.
• Run CRO experiments and optimize CTAs and forms.
• Maintain plugins, hosting, and mobile responsiveness, ensuring security.
• Support technical SEO and schema, improve site speed.
• Collaborate with Marketing and Growth teams; report insights.

Skills

Landing page design

UX/CRO optimization

WordPress expertise

Technical SEO

Performance optimization

AI tools in workflow

Analytics

Education

Diploma or Bachelor’s in Web Development/IT/CS

WordPress certifications

Tools

WordPress

A/B testing tools

Schema markup

Site speed optimization

Job description

Job Description

We are looking for a talented Website Developer to join our Marketing Department. In this role, you will be responsible for building, maintaining, and elevating our digital presence through high-impact website experiences.

Unlike a standard development role, this position focuses heavily on creating conversion-driven landing pages and introducing innovative solutions that turn visitors into high-quality leads. You will work closely with the Marketing Manager and Head of Growth, while collaborating with our Content and SEO Specialists.

Key Responsibilities

Website Development & Experience Design

• Build conversion-focused landing pages, implement new layouts, and enhance UX/UI while maintaining our WordPress architecture. You will design user journeys specifically aimed at driving lead generation.

Conversion Rate Optimization (CRO)

• Run A/B experiments, develop and test new ideas, and optimize CTAs and page structures. You will analyze user behavior to refine form flows and introduce concepts that boost conversions.

Technical Maintenance & Performance

• Manage plugins, troubleshoot issues, improve security, and maintain hosting environments. You will also be responsible for strengthening mobile responsiveness.

Technical SEO Support

• While not the primary SEO lead, you will support the SEO Specialist by implementing technical recommendations, managing schema, optimizing site speed, and maintaining an SEO-aligned site structure.

Collaboration & Reporting

• Provide insights on performance and collaborate closely with the Marketing and Growth teams to prioritize enhancements.

Requirements

Minimum Qualifications

• Diploma or Bachelor's in Web Development, IT, Computer Science or related field
• Advanced WordPress training or certifications are highly beneficial.

Minimum Experience

• 3-5 years in website development
• Proven experience embedding AI tools into your daily workflow to solve problems and drive results. You must be able to demonstrate measurable impact—such as time saved, errors reduced, or client value added—rather than just theoretical knowledge.

Technical skills

• Proven experience building high-conversion landing pages.
• Experience supporting technical SEO (implementation, speed optimization, structure, schema).
• A strong track record in UX, CRO, and performance optimization. CRO training is beneficial.

Competencies required

• You have strong analytical thinking skills and a drive for innovation.
• You pay close attention to detail and are comfortable working with independence.
• You approach challenges with initiative and excellent problem-solving abilities.
• You have high stress tolerance, optimism, and the ability to exercise reality testing.

Our OCFO values

• Family first
• Integrity matters
• Switched on Thinking
• Excellence in everything
• Growth and success