Content Strategist - PR Focus

Placements24; Bloemfontein; On-site; ZAR 300,000 - 480,000; Full time

Benefits offered by this job

Competitive salary

Health and wellness benefits

Training opportunities

Team environment Bloemfontein

Social events

Job summary

Placements24 in Bloemfontein is seeking a creative Content Strategist with a strong focus on public relations to drive narratives across blogs, social media, and websites.

You will develop content plans, collaborate with the PR team, optimize for SEO, and ensure consistent messaging that strengthens brand reputation. The role offers a collaborative environment with opportunities for skill development in a dynamic market.

Qualifications

• Bachelors degree in communications, marketing, journalism, English, or related field.
• 35 years in content strategy, copywriting, or PR writing.
• Proven ability to create engaging written content.
• Strong SEO knowledge and content optimization.

Responsibilities

• Develop and implement a content strategy supporting PR and marketing objectives.
• Create engaging content: blog posts, articles, social posts, and website copy with PR angle.
• Collaborate with PR team to ensure messaging consistency and amplification.
• Optimize content for search engines and audience engagement.
• Analyze content performance and refine strategy with insights.
• Manage content calendars and ensure timely delivery of assets.

Skills

Content strategy

Copywriting

PR writing

Storytelling

Editorial calendars

Education

Bachelor's degree in Communications, Marketing, Journalism, English, or related field

Tools

CMS

Google Analytics

SEO tools

Analytics tools

Job description

About the Role

Our client is looking for a creative and detail-oriented Content Strategist with a strong focus on public relations to join their team in Bloemfontein . This role will involve developing and managing content that supports PR objectives, enhances brand reputation, and engages key audiences. You will be responsible for creating compelling narratives and strategic content across various platforms, ensuring alignment with the company’s communication goals. The ideal candidate is an excellent storyteller with a deep understanding of how content drives PR success and public perception.

Key Responsibilities

• Develop and implement a content strategy that supports public relations and marketing objectives.
• Create engaging content, including blog posts, articles, social media updates, and website copy, with a PR angle.
• Collaborate with the PR team to ensure messaging consistency and amplification of key initiatives.
• Optimize content for search engines and audience engagement.
• Analyze content performance and use insights to refine content strategy.
• Manage content calendars and ensure timely delivery of all content assets.

Requirements

• Bachelor's degree in Communications, Marketing, Journalism, English, or a related field.
• 3-5 years of experience in content strategy, copywriting, or PR writing.
• Proven ability to create compelling and engaging written content.
• Strong understanding of SEO principles and content optimization techniques.
• Experience with content management systems (CMS) and analytics tools.
• Excellent organizational skills and ability to manage multiple projects simultaneously.

Benefits

• Competitive salary and regular performance reviews.
• Comprehensive health and wellness benefits.
• Opportunities for training and skill development.
• A collaborative team environment in the heart of Bloemfontein .
• Company-sponsored social events and team-building activities.