Content Strategist - PR

Placements24; Welkom; Hybrid; ZAR 420,000 - 540,000; Full time

Benefits offered by this job

Competitive salary

Medical insurance

Retirement plan

Training & development

Supportive team

Paid time off

Job summary

Placements24 in Welkom is seeking a Creative Content Strategist with a PR focus to lead content creation and strategy across multiple platforms. You will shape brand narratives, drive engagements, and ensure alignment with public relations objectives within the Free State region.

The role requires strong writing, editing, and SEO-capable content development, with experience across blogs, social media, and website copy, collaborating with the PR team to deliver impactful campaigns.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• 3-5 years of experience in content creation, strategy, or digital marketing, preferably with PR focus.
• Exceptional writing, editing, and proofreading skills.
• Familiarity with SEO best practices and CMS.
• Strong understanding of PR principles and media landscape in Welkom.

Responsibilities

• Develop and implement a comprehensive content strategy aligned with PR objectives.
• Create high-quality content including blog posts, articles, social media updates, and website copy.
• Collaborate with PR to translate strategies into actionable content plans.
• Optimize content for SEO and audience engagement.
• Analyze content performance and refine strategies accordingly.
• Manage content calendars and ensure timely publication across channels.

Skills

Content strategy

Content creation

SEO

Editing

CMS

Public relations

Education

Bachelor's degree in Marketing/Communications

Job description

About the Role

Our client is looking for a creative and strategic Content Strategist with a focus on Public Relations to join their team in Welkom . This role is crucial for developing and executing compelling content that supports our public relations objectives and enhances brand visibility. You will be responsible for ideating, creating, and distributing engaging content across various platforms, ensuring it aligns with our brand voice and communication goals. This position offers a unique opportunity to shape brand narratives and drive impactful communication campaigns within the Free State region.

Key Responsibilities

• Develop and execute a comprehensive content strategy aligned with PR objectives.
• Create high-quality, engaging content including blog posts, articles, social media updates, and website copy.
• Collaborate with the PR team to translate communication strategies into actionable content plans.
• Optimize content for search engines (SEO) and target audience engagement.
• Analyze content performance and use insights to refine future strategies.
• Manage content calendars and ensure timely publication across all relevant channels.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• 3-5 years of experience in content creation, content strategy, or digital marketing, preferably with a PR focus.
• Exceptional writing, editing, and proofreading skills.
• Proven ability to develop creative and engaging content for diverse audiences.
• Familiarity with SEO best practices and content management systems (CMS).
• Strong understanding of public relations principles and media landscape in Welkom .

Benefits

• Competitive salary with annual performance reviews.
• Comprehensive medical insurance and retirement planning.
• Generous opportunities for training and professional growth.
• A supportive and collaborative team environment in Welkom .
• Paid time off and company-observed holidays.