Content and PR Strategist

Placements24; Mossel Bay; Hybrid; ZAR 420,000 - 660,000; Full time

Benefits offered by this job

Remote work

Health benefits

Career growth

Performance bonuses

Collaborative culture

Job summary

Placements24 is seeking a creative Content and PR Strategist for a remote role in Mossel Bay. You will develop narratives and drive integrated campaigns across blogs, social media, websites and press materials.

The ideal candidate has a Bachelor’s degree and 5+ years in content creation, digital marketing and public relations, with a strong storytelling portfolio and SEO experience. This role offers competitive pay, remote flexibility and growth opportunities.

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, English, or related field.
• Minimum of 5 years of experience in content creation, digital marketing, and public relations.
• Proven ability to develop and implement successful content strategies and PR campaigns.
• Exceptional writing, editing, and storytelling skills with a portfolio showcasing diverse content types.
• Experience with SEO best practices and content management systems.
• Deep understanding of the Media & PR landscape and digital communication channels.

Responsibilities

• Develop and execute a comprehensive content strategy aligned with PR objectives and brand messaging.
• Create engaging and high-quality content for blogs, social media, websites, and press materials.
• Manage and execute PR campaigns, including media outreach, influencer collaborations, and event support.
• Analyze content performance and PR campaign metrics, optimizing strategies for maximum impact.
• Stay abreast of industry trends, competitor activities, and emerging platforms in digital media and PR.
• Collaborate with internal teams to ensure consistent brand voice and messaging across all communication channels.

Skills

Content strategy

Public relations

Digital marketing

Storytelling

SEO

CMS

Education

Bachelor's degree in Marketing/Communications/Public Relations/English

Tools

WordPress CMS

SEO tools

Job description

About the Role

Our client seeks a creative and strategic Content and PR Strategist to join their dynamic team in Mossel Bay. This role is integral to developing compelling narratives and executing integrated communication campaigns that enhance brand perception and reach. You will be responsible for creating high-quality content across various platforms and leading PR efforts to maximize media exposure and stakeholder engagement within the Media & PR domain. The ideal candidate is a masterful storyteller with a proven track record in digital content creation and public relations, contributing to sophisticated communication strategies that resonate with target audiences and build lasting brand equity.

Key Responsibilities

• Develop and execute a comprehensive content strategy aligned with PR objectives and brand messaging.
• Create engaging and high-quality content for blogs, social media, websites, and press materials.
• Manage and execute PR campaigns, including media outreach, influencer collaborations, and event support.
• Analyze content performance and PR campaign metrics, optimizing strategies for maximum impact.
• Stay abreast of industry trends, competitor activities, and emerging platforms in digital media and PR.
• Collaborate with internal teams to ensure consistent brand voice and messaging across all communication channels.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, English, or a related field.
• Minimum of 5 years of experience in content creation, digital marketing, and public relations.
• Proven ability to develop and implement successful content strategies and PR campaigns.
• Exceptional writing, editing, and storytelling skills with a portfolio showcasing diverse content types.
• Experience with SEO best practices and content management systems.
• Deep understanding of the Media & PR landscape and digital communication channels.

Benefits

• Competitive salary and performance-based bonuses.
• Fully remote work arrangement for flexibility and work-life balance.
• Opportunities for professional growth and skill development in content strategy and PR.
• Comprehensive health and wellness benefits package.
• A collaborative and innovative work culture that values creativity and strategic thinking in Mossel Bay.