Market Research Analyst

Placements24; Randburg; Hybrid; ZAR 360,000 - 600,000; Full time

Benefits offered by this job

Competitive salary with bonus

Fully remote position

Professional development opportunities

Health, dental, and vision insurance

Job summary

Placements24 is seeking a highly analytical Market Research Analyst for a fully remote position, focusing on FMCG consumer insights, product development, and strategic marketing support.

You will design and execute quantitative and qualitative studies, analyze complex datasets, and translate findings into actionable recommendations for multiple departments, while collaborating with marketing, product development and sales teams in a remote, data-driven environment.

Qualifications

• Bachelor's degree in market research or related field.
• 4+ years as a Market Research Analyst, FMCG preferred.
• Experience designing research methodologies and reports.
• Proficient in SPSS, R, and data visualization.

Responsibilities

• Design and execute market research studies for FMCG products.
• Analyze datasets and translate findings into actionable insights.
• Prepare reports and presentations for stakeholders.
• Collaborate with marketing, product development, and sales teams.
• Monitor industry trends and provide proactive insights.

Skills

Statistical analysis

SPSS

R

Data visualization

Education

Bachelor's degree in Market Research / Statistics / Economics / Marketing / Business

Tools

SPSS

R

Data Visualization Tools

Job description

About the Role

Our client is seeking a highly analytical and insightful Market Research Analyst to join their strategic insights team. This fully remote position is critical for uncovering valuable consumer and market intelligence that will shape our FMCG product development, marketing strategies, and overall business direction. You will be responsible for designing and conducting research, analyzing data, and translating findings into actionable recommendations for various departments. If you have a passion for understanding consumer behavior and market dynamics, and excel in a remote, data-driven environment, this role is for you.

Key Responsibilities

• Design, plan, and execute quantitative and qualitative market research studies for FMCG products and brands.
• Collect, analyze, and interpret complex datasets using statistical software and research methodologies.
• Identify key consumer trends, market opportunities, and competitive insights relevant to the FMCG sector.
• Prepare comprehensive research reports and presentations, translating findings into clear, actionable recommendations for stakeholders.
• Collaborate with marketing, product development, and sales teams to inform strategic decision-making.
• Monitor industry trends, competitor activities, and emerging market dynamics to provide proactive insights.

Requirements

• Bachelor's degree in Market Research, Statistics, Economics, Marketing, Business, or a related field.
• Minimum of 4 years of experience as a Market Research Analyst, preferably within the FMCG industry.
• Proven experience in designing research methodologies, data analysis, and report generation.
• Proficiency in statistical analysis software (e.g., SPSS, R) and data visualization tools.
• Excellent analytical, critical thinking, and problem-solving skills.
• Strong communication and presentation skills, with the ability to convey complex information clearly and concisely in a remote setting.

Benefits

• Competitive salary and performance-based bonus opportunities.
• Fully remote position offering exceptional flexibility and work-life balance.
• Opportunities for professional development, training, and attending industry conferences.
• Comprehensive health, dental, and vision insurance coverage.
• A collaborative and intellectually stimulating work environment focused on driving strategic growth.