Market Research Analyst

Placements24; Gqeberha; Hybrid; ZAR 350,000 - 520,000; Full time

Benefits offered by this job

Health benefits

Remote work

Learning & development

Bonuses

Job summary

Placements24 is seeking a Market Research Analyst to support FMCG operations remotely from Port Elizabeth. You will design, conduct, and analyze studies to uncover consumer trends and competitive intelligence that inform strategy and growth.

Responsibilities include surveys, focus groups, data analysis, and reporting with actionable recommendations for marketing, product development, and sales teams. Collaboration across departments is essential to tailor insights.

Qualifications

• Bachelor's degree in Marketing, Statistics, Economics, Business or related quantitative field.
• Proven experience as Market Research Analyst in FMCG.
• Proficiency with statistical software and data analysis tools (SPSS, R, Python).

Responsibilities

• Design and implement market research projects (surveys, focus groups, competitor analysis).
• Collect and analyze quantitative and qualitative data on consumer behavior and market trends.
• Prepare detailed reports and presentations with actionable recommendations for marketing, product development and sales teams.
• Identify market opportunities and threats; advise on strategic adjustments.
• Stay updated on research methodologies and tools to ensure data accuracy.
• Collaborate with departments to deliver tailored insights.

Skills

Analytical thinking

Written & verbal communication

Problem solving

Education

Bachelor's degree in Marketing, Statistics, Economics, Business or related quantitative field

Tools

SPSS

R

Python

Job description

About the Role

Our client is seeking a sharp and insightful Market Research Analyst to join their team remotely, supporting their FMCG operations from Port Elizabeth . This role is vital for uncovering consumer trends, competitive intelligence, and market dynamics that will inform strategic decision-making. You will be responsible for designing, conducting, and analyzing market research studies to provide actionable insights that drive product development, marketing strategies, and overall business growth. This remote position offers a unique opportunity to contribute significantly to the company's success through data-driven recommendations.

Key Responsibilities

• Design and implement comprehensive market research projects, including surveys, focus groups, and competitor analysis.
• Collect, analyze, and interpret quantitative and qualitative data related to consumer behavior, market trends, and competitor activities in the FMCG sector .
• Prepare detailed reports and presentations summarizing research findings and providing actionable recommendations for marketing, product development, and sales teams.
• Identify emerging market opportunities and potential threats, advising on strategic adjustments.
• Stay abreast of the latest market research methodologies and tools to ensure data accuracy and insight depth.
• Collaborate with various departments to understand their research needs and deliver tailored insights.

Requirements

• Bachelor's degree in Marketing, Statistics, Economics, Business, or a related quantitative field.
• Proven experience as a Market Research Analyst or similar role, with a strong understanding of FMCG markets.
• Proficiency in statistical software and data analysis tools (e.g., SPSS, R, Python for data analysis).
• Excellent analytical, problem-solving, and critical thinking skills.
• Strong written and verbal communication skills, with the ability to present complex data clearly and concisely.

Benefits

• Competitive salary package with performance-based bonuses.
• Comprehensive health and retirement benefits.
• Remote work flexibility, allowing you to work from anywhere in Port Elizabeth or surrounding areas.
• Access to continuous learning and professional development resources.
• Opportunity to shape market strategies for a growing FMCG company.