Cape Town: Lead Social Media Strategist

Placements24; Cape Town; On-site; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Competitive salary

Leadership opportunity

Exposure to a respected lifestyle/retl

Job summary

Placements24 in Cape Town is seeking an innovative Lead Social Media Manager to spearhead our social media presence. You will translate brand values into engaging content and campaigns that resonate with a diverse audience.

Lead a talented team, develop cutting-edge strategies across Facebook, Instagram, TikTok, LinkedIn, and more; manage content calendars, measure performance, and drive growth and brand loyalty through data-driven campaigns.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Minimum of 6 years of experience in social media management, with at least 2 years in a leadership or supervisory role.
• Proven track record developing and executing social media strategies that drive engagement and growth.
• Expertise across major platforms and their best practices.
• Strong analytics proficiency with native or third-party tools.
• Excellent written and verbal communication with a creative flair.

Responsibilities

• Develop, implement, and manage a comprehensive social media strategy aligned with goals and brand identity.
• Oversee content creation for Facebook, Instagram, Twitter, LinkedIn, TikTok, and others.
• Manage social media calendar for consistent, timely posting.
• Monitor trends and tools to enhance campaign effectiveness.
• Engage with online communities and respond professionally.
• Analyze performance metrics and report ROI.
• Collaborate with marketing, PR and creative teams for integrated campaigns.
• Identify and build relationships with influencers and brand advocates.
• Manage social media advertising budgets and optimization.
• Stay updated on platform changes to keep strategies effective.

Skills

Social media strategy

Team leadership

Content creation

Analytics

Communication

Independent worker

Education

Bachelor's degree in Marketing/Communications/Jornalism

Tools

Hootsuite

Sprout Social

Platform analytics

Job description

Placements24 in Cape Town is seeking an innovative Lead Social Media Manager to spearhead our social media presence. You will translate brand values into engaging content and campaigns that resonate with a diverse audience.

Lead a talented team, develop cutting-edge strategies across Facebook, Instagram, TikTok, LinkedIn, and more; manage content calendars, measure performance, and drive growth and brand loyalty through data-driven campaigns.