Brand Social Media Lead: Growth & Community

Placements24; George; On-site; ZAR 350,000 - 600,000; Full time

Benefits offered by this job

Medical aid

Retirement fund

Professional development

Job summary

Placements24 is seeking a Social Media Marketing Manager to lead our online presence in George, Western Cape. You will craft and execute a data-driven social media strategy that elevates brand awareness, engagement, and traffic across Facebook, Instagram, LinkedIn, TikTok, and more.

You will oversee content creation, influencer outreach, and paid campaigns while collaborating with marketing, PR, and product teams. A creative storyteller with strong analytics will thrive in this role.

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, or related field.
• 4+ years managing social media for brands.
• Proven success in strategies that drive engagement and business objectives.
• Expertise with social analytics tools (Sprout Social, Hootsuite Analytics, native insights).
• Excellent written and verbal communication; strong copywriting.

Responsibilities

• Develop and implement a comprehensive social media strategy to increase brand awareness, engagement, and website traffic.
• Manage and oversee all company social media accounts (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok).
• Create, curate, and schedule engaging content tailored to each platform and audience.
• Monitor social media trends and apply knowledge to improve efforts.
• Engage with the online community and respond to comments professionally.
• Analyze data to measure campaign effectiveness and identify optimization opportunities.
• Collaborate with marketing, PR, and product teams to ensure brand consistency.
• Manage social media advertising campaigns, including budget allocation and performance tracking.
• Identify and engage with influencers and brand advocates.

Skills

Copywriting

Social media analytics

Content creation

Campaign management

Communication

Team collaboration

Independent work

Education

Bachelor's degree (Marketing/Communications/Journalism)

Tools

Sprout Social

Hootsuite Analytics

Native platform insights

Job description

Placements24 is seeking a Social Media Marketing Manager to lead our online presence in George, Western Cape. You will craft and execute a data-driven social media strategy that elevates brand awareness, engagement, and traffic across Facebook, Instagram, LinkedIn, TikTok, and more.

You will oversee content creation, influencer outreach, and paid campaigns while collaborating with marketing, PR, and product teams. A creative storyteller with strong analytics will thrive in this role.