Senior Social Media Strategy Lead

Placements24; George; On-site; ZAR 900,000 - 1,100,000; Full time

Benefits offered by this job

Competitive salary

Creative work environment

Professional development

Benefits package

Direct client impact

Job summary

Placements24 in George, Western Cape, is seeking a Lead Social Media Marketing Manager to develop and execute social media strategies across platforms, align with client goals, and drive brand visibility. You will lead a team of social media specialists, oversee content creation, scheduling, community engagement, and performance analysis to deliver measurable marketing outcomes for a diverse client base.

The role demands a strategic thinker with deep platform knowledge and proven leadership,

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• 6+ years of experience in social media marketing, with at least 2 years in a leadership role.
• Proven success in developing and executing impactful social media strategies for brands.
• Deep knowledge of major platforms, algorithms, and best practices.
• Experience with social media management tools and analytics platforms.
• Excellent content creation and copywriting skills.
• Strong analytical skills; translate data into strategies.
• Proven ability to lead and motivate a team.
• Experience in paid social media advertising is essential.

Responsibilities

• Develop and implement comprehensive social media strategies aligned with business goals and client objectives.
• Manage and grow the company's presence across Facebook, Instagram, Twitter, LinkedIn, TikTok, and more.
• Create, curate, and schedule engaging content (text, image, video).
• Monitor channels for trends, competitors, and audience sentiment.
• Engage with the online community; respond to comments and messages.
• Analyze data to derive insights; optimize campaigns and report results.
• Lead, mentor, and inspire a team of social media coordinators and specialists.
• Collaborate with other marketing teams to ensure brand consistency.
• Manage social media advertising budgets and campaigns for reach and engagement.

Skills

Social media strategy

Leadership

Content creation

Analytics

Paid social advertising

Team management

Education

Bachelor's degree in Marketing

Tools

Hootsuite

Buffer

Sprout Social

Analytics platforms

Job description

Placements24 in George, Western Cape, is seeking a Lead Social Media Marketing Manager to develop and execute social media strategies across platforms, align with client goals, and drive brand visibility. You will lead a team of social media specialists, oversee content creation, scheduling, community engagement, and performance analysis to deliver measurable marketing outcomes for a diverse client base.

The role demands a strategic thinker with deep platform knowledge and proven leadership,