Cape Town Social Media Growth Leader

Placements24; Cape Town; On-site; ZAR 420,000 - 660,000; Full time

Benefits offered by this job

Health insurance

Professional development

Annual leave

Job summary

Placements24 in Cape Town is seeking a Social Media Marketing Manager to lead brand engagement and digital storytelling. You will drive campaigns across all major channels, optimize content, and collaborate with marketing, sales, and creative teams to ensure a cohesive voice.

The role requires a strong track record, strategic thinking, and hands-on execution in a fast-paced environment. A bachelor’s degree and 4+ years of social media/digital marketing experience are essential.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, or related field.
• Minimum of 4 years of experience in social media management and digital marketing.
• Proven track record of developing and executing successful social media campaigns.
• In-depth knowledge of major social platforms, algorithms, and best practices.
• Experience with social media tools (Hootsuite, Buffer, Sprout Social) and analytics.
• Excellent copywriting, editing, and communication skills.
• Strong visual content creation and curation abilities.
• Experience with paid social campaigns and budget management.

Responsibilities

• Develop and implement a comprehensive social media strategy aligned with overall marketing and business objectives.
• Manage day-to-day operations of all social media channels (Facebook, Instagram, Twitter, LinkedIn, TikTok).
• Create, curate, and publish high-quality content tailored to each platform.
• Monitor trends, news, and competitor activities to identify opportunities and risks.
• Engage with the online community and foster positive brand sentiment.
• Plan and execute paid social advertising campaigns to increase reach and conversions.
• Collaborate with designers, videographers, and copywriters on assets.
• Analyze performance metrics, track KPIs, and provide actionable insights.

Skills

Social media strategy

Content creation

Analytics

Copywriting

Budget management

SEO basics

Team collaboration

Education

Bachelor's degree

Tools

Hootsuite

Buffer

Sprout Social

Job description

Placements24 in Cape Town is seeking a Social Media Marketing Manager to lead brand engagement and digital storytelling. You will drive campaigns across all major channels, optimize content, and collaborate with marketing, sales, and creative teams to ensure a cohesive voice.

The role requires a strong track record, strategic thinking, and hands-on execution in a fast-paced environment. A bachelor’s degree and 4+ years of social media/digital marketing experience are essential.