Lead Social Media Strategist & Team Leader

Placements24; Stellenbosch; On-site; ZAR 900,000 - 1,300,000; Full time

Benefits offered by this job

Performance bonuses

Medical aid

Retirement fund

Leadership development

Latest tools

Team events

Relocation assistance

Job summary

Placements24 in Stellenbosch seeks a visionary Lead Social Media Strategist to drive our digital engagement. You will define and execute a compelling social media strategy aligned with brand goals and measurable ROI, while leading a small team of specialists.

You will translate business objectives into engaging content, manage campaigns, analyze performance data, and stay ahead of platform changes to maximize reach and impact.

Qualifications

• Bachelor's degree in Marketing, Communications or related field.
• 7+ years in social media management/strategy with leadership experience.
• Deep knowledge of major social platforms, algorithms and best practices.
• Excellent copywriting, editing and visual storytelling skills.
• Proficiency with social media tools and analytics platforms.

Responsibilities

• Develop and implement an overarching social media strategy aligned with brand goals.
• Oversee content creation across Facebook, Instagram, Twitter, LinkedIn and more.
• Manage and mentor the social media team, guiding campaigns and community management.
• Monitor trends, platforms, and competitors to identify opportunities.
• Analyze performance, generate reports, and provide actionable insights.
• Develop and manage paid social campaigns with budget optimization.
• Build relationships with influencers and brand advocates.
• Ensure brand voice and visual identity consistency across channels.
• Respond to inquiries timely and maintain a positive online community.
• Stay updated on platform changes to maximize reach and engagement.

Skills

Strategic leadership

Content marketing

Paid social campaigns

Analytics

Copywriting

Education

Bachelor's degree in Marketing

Tools

Hootsuite

Buffer

Sprout Social

Job description

Placements24 in Stellenbosch seeks a visionary Lead Social Media Strategist to drive our digital engagement. You will define and execute a compelling social media strategy aligned with brand goals and measurable ROI, while leading a small team of specialists.

You will translate business objectives into engaging content, manage campaigns, analyze performance data, and stay ahead of platform changes to maximize reach and impact.