Cape Town Head of Digital Performance & Growth

supergroup; Cape Town; Hybrid; ZAR 1,200,000 - 2,000,000; Full time

Benefits offered by this job

Hybrid working

Flexible hours

Training & certifications

Bonus scheme

Job summary

supergroup, Cape Town-based agency, seeks a Digital Performance Director to lead performance marketing across client accounts. You will drive technical excellence, testing, measurement frameworks and strategic growth, while mentoring senior marketers and shaping the agency’s paid media standards.

You will own account quality, develop framework-driven processes, and collaborate with leadership to expand capabilities and client value in a hybrid Cape Town setup.

Qualifications

• 8+ years of hands-on paid media experience.
• 4+ years managing and developing performance marketing teams.
• Expert-level knowledge of Google Ads, Google Merchant Centre, GA4, Google Tag Manager, Meta Ads and Microsoft Ads.
• Deep understanding of attribution, measurement, incrementality and testing methodologies.
• Proven experience managing and scaling ecommerce and lead generation accounts.

Responsibilities

• Own performance standards across all agency-managed accounts.
• Establish, document and evolve agency best practices across Google Ads, Meta, TikTok, YouTube, Microsoft Ads and emerging channels.
• Conduct regular account audits to ensure compliance with agency standards.
• Develop and maintain an agency-wide account quality scoring framework.
• Lead performance reviews across key client accounts and identify opportunities for growth and improvement.
• Act as the final escalation point for performance-related challenges.
• Develop and own the agency-wide testing framework.
• Lead regular experimentation across campaign structures, bidding strategies, audiences, creative approaches, landing pages and measurement frameworks.
• Create and maintain a centralised best-practice library based on proven agency results.
• Produce quarterly performance and testing insights that inform agency strategy and client recommendations.
• Lead adoption of new platform features, automation opportunities and AI-driven solutions.

Skills

Paid media

Team leadership

Analytics

Measurement & attribution

Strategic thinking

Tools

Google Ads

GA4

Google Tag Manager

Meta Ads

Microsoft Ads

Google Merchant Centre

Job description

supergroup, Cape Town-based agency, seeks a Digital Performance Director to lead performance marketing across client accounts. You will drive technical excellence, testing, measurement frameworks and strategic growth, while mentoring senior marketers and shaping the agency’s paid media standards.

You will own account quality, develop framework-driven processes, and collaborate with leadership to expand capabilities and client value in a hybrid Cape Town setup.