Growth-Driven Programmatic Marketing Manager

Takealot Group Advertising; Cape Town; On-site; ZAR 720,000 - 1,100,000; Full time

Job summary

Takealot Group Advertising in Cape Town seeks a Performance Campaign Manager to lead programmatic campaigns for eCommerce growth. You will plan, build and optimise campaigns to maximize ROAS, manage budgets, and report insights to stakeholders, while collaborating with internal Retail Media teams.

The role requires a data-driven mindset, 3+ years in digital campaign management, and strong proficiency in Google Ads and DSP platforms.

Qualifications

• Diploma in Media/Marketing or Digital advertising required.
• 3+ years in digital campaign management with eCommerce outcomes.
• Plan, build and optimise programmatic campaigns to launch on time and meet targets.
• Expertise in ROI/ROS/CPC/Bidding and using Google Ads and DSPs.

Responsibilities

• Plan, build and optimise programmatic campaigns to meet targets.
• Manage end-to-end campaign lifecycle from targeting to reporting.
• Use data analytics to drive ROAS, reach and conversion improvements.
• Collaborate with Takealot Retail Media teams to align on strategy and execution.

Skills

Campaign management

Performance marketing

Data-driven decisions

Excel/Google Sheets

Analytical thinking

Education

Diploma in Media/Marketing/Digital advertising

Tools

Google Ads

Amazon DSP

Job description

Takealot Group Advertising in Cape Town seeks a Performance Campaign Manager to lead programmatic campaigns for eCommerce growth. You will plan, build and optimise campaigns to maximize ROAS, manage budgets, and report insights to stakeholders, while collaborating with internal Retail Media teams.

The role requires a data-driven mindset, 3+ years in digital campaign management, and strong proficiency in Google Ads and DSP platforms.