Campaign Analytics Lead, Multi-Channel Growth

Collinson Group; Wes-Kaap; On-site; ZAR 480,000 - 720,000; Full time

Job summary

Collinson is a global leader in customer loyalty and travel experiences, seeking an experienced Campaign Analyst to own measurement, reporting and optimisation of customer communications across products and channels.

This role will act as the subject matter expert for campaign analytics, delivering actionable insights and recommendations to improve engagement and business outcomes using Salesforce Marketing Cloud, Airship and related technologies.

Qualifications

• Extensive experience in campaign analytics or marketing analytics across multi-channel campaigns.
• Experience with marketing automation platforms such as Salesforce Marketing Cloud or Airship.
• Proven ability to translate data into actionable insights for senior stakeholders.

Responsibilities

• Own measurement, reporting, analysis and optimization of customer campaigns across channels and technologies.
• Analyze performance across email, SMS, push, in-app, geo-location, microsites and paid media.
• Develop dashboards, scorecards and insight packs to support decision-making.

Skills

Campaign analytics

Marketing automation

Data visualization

SQL

Stakeholder communication

Tools

Salesforce Marketing Cloud

Airship

Salesforce Advertising Studio

Power BI

Tableau

Job description

Collinson is a global leader in customer loyalty and travel experiences, seeking an experienced Campaign Analyst to own measurement, reporting and optimisation of customer communications across products and channels.

This role will act as the subject matter expert for campaign analytics, delivering actionable insights and recommendations to improve engagement and business outcomes using Salesforce Marketing Cloud, Airship and related technologies.