Senior Campaign Analytics Lead - Multi-Channel Marketing

Collinson Group; Cape Town; On-site; ZAR 350,000 - 650,000; Full time

Job summary

Collinson Group seeks an experienced Campaign Analyst to own measurement, reporting and optimisation of customer communications and marketing campaigns across products like Priority Pass and various channels.

You will serve as the analytics SME, delivering actionable insights to improve engagement and business outcomes, coordinating with Marketing, Data Analytics and Technology teams across global markets.

Qualifications

• Experience in analysing multi-channel campaigns and extracting actionable insights.
• Ability to translate data into clear business recommendations and actions.

Responsibilities

• Own measurement, reporting, analysis and optimisation of campaigns across channels and tech stacks.
• Develop dashboards, scorecards and insight packs to support decision-making.
• Monitor KPIs and deliver post-campaign evaluations with optimisation opportunities.
• Translate interactions into engagement signals for segmentation and lifecycle management.
• Present insights to stakeholders in a concise, business-focused manner.

Skills

Campaign analytics

Marketing analytics

Customer engagement

Segmentation

Lifecycle marketing

Stakeholder communication

Tools

Salesforce Marketing Cloud

Airship

SQL

Power BI

Tableau

Job description

Collinson Group seeks an experienced Campaign Analyst to own measurement, reporting and optimisation of customer communications and marketing campaigns across products like Priority Pass and various channels.

You will serve as the analytics SME, delivering actionable insights to improve engagement and business outcomes, coordinating with Marketing, Data Analytics and Technology teams across global markets.