Senior Consumer Analyst Marketing · Cape Town ·

Collinson Group; Cape Town; On-site; ZAR 350,000 - 650,000; Full time

Job summary

Collinson Group seeks an experienced Campaign Analyst to own measurement, reporting and optimisation of customer communications and marketing campaigns across products like Priority Pass and various channels.

You will serve as the analytics SME, delivering actionable insights to improve engagement and business outcomes, coordinating with Marketing, Data Analytics and Technology teams across global markets.

Qualifications

• Experience in analysing multi-channel campaigns and extracting actionable insights.
• Ability to translate data into clear business recommendations and actions.

Responsibilities

• Own measurement, reporting, analysis and optimisation of campaigns across channels and tech stacks.
• Develop dashboards, scorecards and insight packs to support decision-making.
• Monitor KPIs and deliver post-campaign evaluations with optimisation opportunities.
• Translate interactions into engagement signals for segmentation and lifecycle management.
• Present insights to stakeholders in a concise, business-focused manner.

Skills

Campaign analytics

Marketing analytics

Customer engagement

Segmentation

Lifecycle marketing

Stakeholder communication

Tools

Salesforce Marketing Cloud

Airship

SQL

Power BI

Tableau

Job description

Collinson is a global leader in customer loyalty and travel experiences, with a mission to enhance the journey for consumers and help brands build meaningful, lasting relationships with their customers. Specializing in loyalty solutions, travel experiences, and customer engagement, Collinson partners with a diverse range of industries from airlines, hotels, and airports to financial services, retail, and more.

With over 30 years of experience, Collinson has pioneered loyalty programs, including Priority Pass, the world’s leading airport lounge access program. Our expertise lies in designing, delivering, and managing customer engagement strategies that drive deeper connections, foster loyalty, and add value at every stage of the customer journey. Through advanced technology and data-driven insights, we craft bespoke loyalty solutions that are adaptable, scalable, and optimized to meet the evolving needs of our clients and their customers.

Collinson’s team comprises passionate professionals across marketing, product, data analytics, customer experience, and strategic development who collaborate globally to push the boundaries of what’s possible in loyalty and engagement. By joining Collinson, you become part of an innovative, people-centred organization committed to transforming customer experiences for some of the world’s most recognized brands.

Purpose of the job

We are seeking an experienced Campaign Analyst to own the measurement, reporting, analysis and optimisation of customer communications and marketing campaigns across products (such as Priority Pass) and customer channels.

This role will act as the subject matter expert for campaign analytics, providing actionable insights and recommendations that improve campaign performance, customer engagement and commercial outcomes, across different phases of the consumer lifecycle.

The successful candidate will work across a complex customer communications ecosystem spanning Salesforce Marketing Cloud, Airship and associated marketing technologies, supporting campaigns delivered through email, SMS, push notifications, in-app messaging, geo-location, microsites, surveys, embedded content and paid media activity.

As a key link between the Marketing team and the Data Analytics team, this role will play a key part in connecting campaign performance with broader consumer engagement, personalisation and consumer value management objectives. By combining campaign analytics, behavioural insight and consumer intelligence, the role will help drive more relevant customer experiences, improved engagement and measurable business value.

Previous experience in campaign analytics is essential, alongside the ability to understand complex customer journeys, sophisticated campaign logic and multi-channel marketing activity.

Key Responsibilities

• Own the measurement, reporting, analysis and optimisation of customer communications and marketing campaigns across all channels and marketing technologies, including Salesforce Marketing Cloud, Airship and Salesforce Advertising Studio.
• Analyse campaign performance across email, SMS, push notifications, in-app messaging, geo-location campaigns, embedded content, microsites, surveys, research activity and paid media campaigns.
• Develop and maintain reporting frameworks, dashboards, scorecards and insight packs to support campaign measurement and business decision-making.
• Monitor campaign performance against agreed KPIs, delivering post-campaign evaluations and identifying opportunities for optimisation and continuous improvement.
• Translate campaign, digital and behavioural interactions into reusable consumer engagement signals that support segmentation, personalisation, lifecycle management and consumer value management initiatives. Lead campaign testing and experimentation activity, including A/B testing, personalisation testing and channel effectiveness analysis, providing recommendations to improve engagement, conversion and customer outcomes.
• Act as the subject matter expert for campaign analytics, translating complex data into clear, actionable insights and recommendations for stakeholders.
• Serve as the key bridge between Marketing teams responsible for campaign delivery and Data Analytics teams responsible for reporting infrastructure, data strategy and analytical capability.
• Collaborate with stakeholders to define campaign objectives, success measures and reporting requirements, ensuring alignment with marketing roadmaps, data priorities and wider business objectives.
• Ensure the accuracy, integrity and consistency of campaign data, reporting outputs and measurement methodologies, identifying opportunities to improve tracking and analytical capability.
• Present campaign performance, insights and recommendations to stakeholders in a clear, concise and commercially focused manner.

Success in this role will be measured through

• Delivery of accurate, timely and meaningful campaign reporting and insights.
• Demonstrable improvements in campaign performance through optimisation and testing recommendations.
• High levels of stakeholder confidence and satisfaction in analytical support provided.
• Effective collaboration between Marketing and Data Analytics teams.
• Contribution to wider business objectives through data-driven decision making and continuous improvement.

Knowledge, skills and experience required

Essential

• years’ Extensive professional experience in campaign analytics, marketing analytics or customer communications analytics, with proven experience analysing complex, multi-channel customer campaigns.
• Experience working with marketing automation and customer engagement platforms such as Salesforce Marketing Cloud, Airship or equivalent technologies.
• Experience measuring and optimising campaigns across multiple channels, including email, SMS, push notifications, in-app messaging, paid media and digital customer journeys.
• Strong understanding of campaign measurement methodologies, testing frameworks and optimisation techniques, including A/B testing and personalisation.
• Experience developing dashboards, reporting frameworks and insight packs using reporting and visualisation tools such as Power BI, Tableau or similar platforms.
• Strong data manipulation and querying skills (SQL)Demonstrated ability to translate complex data into clear, actionable business insights and recommendations. Experience working collaboratively across Marketing, Data Analytics and Technology teams and presenting findings to senior stakeholders.
• Strong understanding of customer segmentation, customer lifecycle marketing and customer engagement strategies.

Desirable

• Experience with Salesforce Advertising Studio, customer data platforms and CRM technologies.
• Knowledge of attribution modelling, incrementality testing and marketing effectiveness measurement.
• Experience working within global or multi-market organisations.