Business Development Representative

Potentiam Ltd; Cape Town; Hybrid; ZAR 360,000 - 480,000; Full time

Job summary

Potentiam Ltd is recruiting a proactive Business Development Representative to join a dynamic team supporting international clients. You will follow up marketing-qualified leads, qualify opportunities and book meetings for the Business Development Managers, working across inbound and outbound channels.

Based in Cape Town or Johannesburg with UK business hours, the role is hybrid. You’ll collaborate with Marketing and Sales to grow the pipeline, build relationships with prospects and referral

Qualifications

• 3–5 years’ experience in a BDR, sales development or similar role.
• A track record of generating quality meetings and contributing to sales pipeline growth.
• Strong written and verbal communication skills.
• Confidence building relationships and engaging prospects across different channels.
• A results-focused, self-motivated approach.
• Experience using a CRM such as HubSpot or Salesforce.
• An interest in business software or IT solutions; experience in IT software sales would be an advantage.
• The ability to adapt, prioritise and take initiative in a fast-moving environment.

Responsibilities

• Follow up with marketing-qualified leads through relevant, personalised outreach.
• Identify and pursue new prospects through targeted research and outreach.
• Qualify leads against agreed criteria and arrange suitable meetings for Business Development Managers.
• Research target companies and understand their business needs.
• Build relationships with prospects, referral partners and internal teams.
• Keep lead details, communications and meeting outcomes up to date in the CRM.
• Work with the wider team to align outreach with target markets and sales priorities.

Skills

BDR experience

Sales pipeline

CRM experience

Communication skills

Proactive

Tools

HubSpot

Salesforce

Job description

Potentiam is a rapidly growing global offshore solutions provider, connecting skilled professionals with leading UK and European companies.

With offices across South Africa, Romania, India, and Brazil, we help businesses scale through high-performing offshore teams - while creating real career growth opportunities for our people.

You’ll be employed by Potentiam and working as part of a dedicated team supporting one of our international clients.

About the Opportunity

We’re recruiting on behalf of an established business technology consultancy that helps organisations improve how they manage finance, data and operations through ERP, performance management, analytics and cloud solutions. We’re looking for a proactive Business Development Representative (BDR) to create quality sales opportunities and build strong relationships with prospective clients. You’ll work closely with Marketing and the Business Development team to turn interest into well-qualified meetings and help grow the sales pipeline.

What you’ll be doing

• Follow up with marketing-qualified leads through relevant, personalised outreach.
• Identify and pursue new prospects through targeted research and outreach.
• Qualify leads against agreed criteria and arrange suitable meetings for Business Development Managers.
• Research target companies and understand their business needs.
• Build relationships with prospects, referral partners and internal teams.
• Keep lead details, communications and meeting outcomes up to date in the CRM.
• Work with the wider team to align outreach with target markets and sales priorities.

What we’re looking for

• 3–5 years’ experience in a BDR, sales development or similar role.
• A track record of generating quality meetings and contributing to sales pipeline growth.
• Strong written and verbal communication skills.
• Confidence building relationships and engaging prospects across different channels.
• A results-focused, self-motivated approach.
• Experience using a CRM such as HubSpot or Salesforce.
• An interest in business software or IT solutions; experience in IT software sales would be an advantage.
• The ability to adapt, prioritise and take initiative in a fast-moving environment.

Location

Cape Town or Johannesburg. UK business hours. Hybrid.

DISCLAIMER

The personal information you provide in connection with the submission of your job application or otherwise as part of a recruitment process is used and stored for use only in the execution of a recruitment process and in connection with a possible recruitment.

Our contact person for questions regarding processing of personal data in connection with HR activities is Chantal Endemann, who can be contacted on email at [e-mail]. The disclosure of your personal information to any third parties is in accordance with written agreements with the parties concerned that comply with the applicable rules, including confidentiality requirements and deletion of information after the recruitment process ends as per our data storage policy.