Business Development Manager (FMCG)

Ad Talent Africa; Johannesburg; On-site; ZAR 900,000 - 1,300,000; Full time

Job summary

Ad Talent Africa is seeking an experienced Business Development Manager with a strong FMCG background to drive B2B growth across food service, manufacturing, wholesale, institutional and industrial markets in South Africa.

You will identify new business opportunities, build a strong sales pipeline, and secure strategic national accounts while leading commercial negotiations and volume commitments.

Qualifications

• 8–15 years’ experience in FMCG business development.
• Strong knowledge of the South African FMCG market, particularly food and beverages.
• Proven track record in winning national accounts and launching new markets or brands.
• Extensive commercial negotiation and strategic account management experience.
• Established industry network and exposure to manufacturing environments.
• A degree in Business, Marketing or Commerce. An MBA would be advantageous.
• Strong financial acumen, leadership skills and a results-driven mindset.

Responsibilities

• Drive B2B growth across food service, manufacturing, wholesale, institutional and industrial markets.
• Identify new business opportunities and build a strong sales pipeline.
• Secure and manage strategic national accounts and long-term partnerships.
• Lead commercial negotiations on pricing, contracts and supply agreements.
• Support the commercial launch of a new manufacturing facility by securing key customers and volume commitments.
• Drive revenue, profitability, customer retention and market expansion.
• Collaborate with internal teams to deliver commercial targets.

Skills

FMCG BD

B2B sales

National accounts

Strategic negotiations

Industry network

Leadership

Financial acumen

Education

Business/Marketing/Commerce degree

MBA advantageous

Job description

Who are we

We’re recruiting for a fast-growing FMCG group with a diverse portfolio spanning food, beverages and value-added consumer products. With an expanding manufacturing footprint in South Africa, the business is focused on building strategic partnerships and driving sustainable commercial growth.

Who are we looking for

An experienced Business Development Manager with a strong FMCG background, a proven track record in B2B sales and an established network across South Africa’s food and beverage industries. You’ll be commercially sharp, relationship-driven and confident in securing high-value strategic accounts.

What will you do

• Drive B2B growth across food service, manufacturing, wholesale, institutional and industrial markets.

• Identify new business opportunities and build a strong sales pipeline.

• Secure and manage strategic national accounts and long-term partnerships.

• Lead commercial negotiations on pricing, contracts and supply agreements.

• Support the commercial launch of a new manufacturing facility by securing key customers and volume commitments.

• Drive revenue, profitability, customer retention and market expansion.

• Collaborate with internal teams to deliver commercial targets.

What will you need

• 8–15 years’ experience in FMCG business development.

• Strong knowledge of the South African FMCG market, particularly food and beverages.

• A proven track record in winning national accounts and launching new markets or brands.

• Extensive commercial negotiation and strategic account management experience.

• An established industry network and exposure to manufacturing environments.

• A degree in Business, Marketing or Commerce. An MBA would be advantageous.

• Strong financial acumen, leadership skills and a results-driven mindset.