General Manager

Ad Talent; Kempton Park; Sur place; ZAR 1 500 000 - 2 300 000; Plein temps

Résumé du poste

Ad Talent is seeking a commercially astute General Manager to lead the South African business, taking full accountability for financial performance, growth strategy and operational effectiveness across sales, key accounts, supply chain, logistics, finance and related functions.

The role requires extensive FMCG experience, a strong SA retail/general trade understanding, and a proven track record of managing a business P&L and expanding distribution.

Qualifications

• Must have extensive FMCG experience and strong financial acumen.
• Experience leading national sales, key accounts and operations.
• Proven track record of managing a P&L and growing distribution.

Responsabilités

• Lead South Africa business strategy and financial performance.
• Develop country business plans aligned with group objectives.
• Drive revenue, margin, cash flow and market share growth.
• Oversee budgeting, forecasting and performance reviews.
• Identify risks and implement corrective actions.
• Lead national sales, key accounts and distribution strategies.
• Oversee route-to-market, inventory, and logistics.
• Mentor and develop senior leaders across functions.

Connaissances

P&L management

Strategic thinking

People leadership

Commercial leadership

Financial acumen

Formation

Bachelor's degree in business/commerce/marketing/finance/supply chain

MBA or postgraduate qualification

Description du poste

Who are we:

We are a growing fast-moving consumer goods (FMCG) business focused on expanding our market presence, strengthening customer partnerships and delivering sustainable, profitable growth. With a diverse product portfolio and an evolving distribution network, we are committed to improving product availability, operational efficiency and customer experience across the South African market.

Who are we looking for:

We are seeking a commercially astute and results-driven general manager to lead the overall South African business. This individual will take full accountability for the country's financial performance, growth strategy and operational effectiveness, overseeing sales, key accounts, supply chain, logistics, finance and related functions. The ideal candidate will have extensive FMCG experience, a strong understanding of the South African retail and general trade landscape, and a proven track record of managing a business P&L, expanding distribution and leading diverse teams. You should be a strategic thinker with an entrepreneurial mindset, strong financial acumen and the ability to translate business strategy into measurable results.

What will you do :

Business strategy and financial performance

• Take full responsibility for the South African business and its overall financial performance.
• Develop and execute country business plans aligned with broader group objectives.
• Drive revenue growth, volume, gross margin, profitability, cash flow and market share.
• Lead budgeting, forecasting and regular business performance reviews.
• Identify commercial and operational risks and implement corrective actions where necessary.
• Maintain strong financial controls, governance and reporting standards.

Sales and commercial leadership

• Lead the national sales and key accounts functions, setting clear commercial priorities and performance targets.
• Drive growth across formal retail, general trade, wholesale, cash-and-carry and convenience channels.
• Develop strong relationships with national retailers, wholesalers and strategic customers.
• Lead key customer negotiations and joint business planning initiatives.
• Improve product listings, shelf availability, promotional effectiveness and in-store visibility.
• Monitor sales performance by customer, channel, province, category and product.

Route-to-market and distribution

• Develop and optimise the route-to-market strategy to increase market penetration and distribution reach.
• Identify new geographic markets, customer segments and channel opportunities.
• Manage and develop third-party distributors, ensuring strong commercial performance and operational standards.
• Improve salesforce productivity, outlet coverage, customer acquisition and product penetration.
• Optimise distribution costs while maintaining high service levels and product availability.

Supply chain, logistics and operations

• Oversee supply chain, warehousing, logistics and operational functions.
• Align demand planning, forecasting, inventory and replenishment with commercial requirements.
• Improve stock availability while minimising stock-outs, expiries, damages and obsolete inventory.
• Optimise warehouse productivity, delivery routes, fleet utilisation and distribution efficiency.
• Monitor delivery performance, inventory accuracy and cost-to-serve.
• Ensure operational processes comply with relevant safety and regulatory requirements.

Market and portfolio development

• Identify opportunities for category growth, market expansion and increased customer penetration.
• Monitor market trends, competitor activity and changing consumer behaviour.
• Drive the successful launch and commercialisation of new products and brands.
• Review pricing strategies, product ranges and pack-price architecture to support competitiveness and profitability.
• Work with marketing teams to strengthen brand visibility and generate consumer demand.

People and organisational leadership

• Lead and develop a high-performing national management team.
• Provide clear direction, accountability and measurable performance expectations across functions.
• Coach and develop senior leaders across sales, key accounts, operations, logistics and finance.
• Build a culture of ownership, collaboration, transparency and execution.
• Identify and develop future leaders, strengthen succession planning and improve employee retention.
• Address performance gaps and ensure all teams are aligned with the business's strategic objectives.

Cross-Functional Collaboration

• Ensure effective collaboration across sales, marketing, finance, supply chain, logistics and HR.
• Align commercial plans, inventory availability, operational capacity and financial objectives.
• Lead initiatives focused on business growth, cost optimisation, distribution expansion and service improvement.
• Use business data and performance metrics to inform decisions and drive continuous improvement.

What do you need:

• A bachelor's degree in business, commerce, marketing, finance, supply chain or a related field.
• An MBA or relevant postgraduate business qualification would be advantageous.
• 15–20 years of progressive experience within the FMCG industry.
• At least 7–10 years in senior commercial leadership, business unit management, country management or general management.
• Proven experience managing full or substantial P&L responsibility.
• Strong knowledge of the South African FMCG market, with demonstrated success in both formal retail and general trade.
• Experience managing national key accounts and geographically dispersed sales teams.
• A strong understanding of direct distribution and third-party distributor models.
• Experience overseeing supply chain, logistics, warehousing and finance functions, either directly or through senior functional leaders.
• A proven track record of growing market share, expanding distribution and building successful businesses in competitive markets.
• Experience in confectionery, snacks, food, beverages or other high-frequency consumer categories would be advantageous.