Brand & Trade Marketing Manager

Hire Resolve; Oos-Kaap; Sur place; ZAR 700 000 - 1 200 000; Plein temps

Résumé du poste

Hire Resolve is seeking an experienced Brand & Trade Marketing Manager to lead brand strategies and in-store campaigns in the FMCG sector. You will drive promotions, activations and visibility across multiple brands, ensuring ROI and growth in a dynamic South African retail landscape.

The role requires hands-on marketing expertise, strong SA retail experience and the ability to deliver measurable commercial results while collaborating with retailers, suppliers and partners.

Qualifications

• Degree or diploma in Marketing, Business, Commerce or related field, or equivalent proven experience.
• Minimum 5 years' experience in FMCG marketing.
• At least 3 years' hands-on experience in South African retail trade marketing or brand management.
• Proven experience managing retail promotions and brand activations.
• Experience with POS materials, planograms and in-store marketing execution.
• Strong understanding of retail environments and consumer behaviour.
• Experience managing marketing budgets, suppliers and purchase orders.
• Strong reporting and analytical skills, including Excel or Google Sheets.
• Excellent communication, presentation and relationship-building skills.
• Valid driver's licence and willingness to travel nationally.

Responsabilités

• Develop and implement brand and trade marketing strategies across multiple brands.
• Plan, coordinate and execute retail promotions and in-store marketing campaigns.
• Manage brand activations, point-of-sale materials and planogram execution.
• Drive product visibility, customer engagement and sell-out performance.
• Monitor campaign effectiveness and report on sales performance and ROI.
• Manage marketing budgets, suppliers, purchase orders and campaign expenditure.
• Coordinate product launches and promotional activities across retail channels.
• Build and maintain relationships with retailers, suppliers and marketing partners.
• Identify opportunities to improve brand positioning and market share.
• Ensure all marketing activities comply with relevant advertising and industry regulations.

Connaissances

Brand strategy

Trade marketing

Retail promotions

Campaign measurement

Budget management

Communication

Relationship building

Travel willingness

Formation

Bachelor's in Marketing

Diploma in Marketing

Outils

Excel

Google Sheets

Description du poste

An exciting opportunity is available for an experienced Brand & Trade Marketing Manager within the FMCG industry.

The successful candidate will be responsible for developing and executing brand and trade marketing strategies, managing retail promotions, coordinating in-store activations and driving brand visibility and sales growth across multiple brands.

This role requires a hands‑on marketing professional with strong South African retail experience and the ability to deliver measurable commercial results.

Key Responsibilities

• Develop and implement brand and trade marketing strategies across multiple brands.
• Plan, coordinate and execute retail promotions and in‑store marketing campaigns.
• Manage brand activations, point‑of‑sale (POS) materials and planogram execution.
• Drive product visibility, customer engagement and sell‑out performance.
• Monitor campaign effectiveness and report on sales performance and return on investment (ROI).
• Manage marketing budgets, suppliers, purchase orders and campaign expenditure.
• Coordinate product launches and promotional activities across retail channels.
• Build and maintain relationships with retailers, suppliers and marketing partners.
• Identify opportunities to improve brand positioning and market share.
• Ensure all marketing activities comply with relevant advertising and industry regulations.

Minimum Requirements

• Degree or diploma in Marketing, Business, Commerce or a related field, or equivalent proven experience.
• Minimum 5 years' experience in FMCG marketing.
• At least 3 years' hands‑on experience in South African retail trade marketing or brand management.
• Proven experience managing retail promotions and brand activations.
• Experience with POS materials, planograms and in‑store marketing execution.
• Strong understanding of retail environments and consumer behaviour.
• Experience managing marketing budgets, suppliers and purchase orders.
• Strong reporting and analytical skills, including Excel or Google Sheets.
• Excellent communication, presentation and relationship‑building skills.
• Valid driver's licence and willingness to travel nationally.