Brand Strategy Lead: Growth & Launch Champion

African Sales Company (ASCO); Midrand; On-site; ZAR 420,000 - 660,000; Full time

Job summary

African Sales Company (ASCO) is seeking a dynamic Brand Manager to strategically drive the brand portfolio. You will plan, manage and interpret international programs for local markets, ensuring profitable growth across channels.

The role involves coordinating national marketing programmes, monitoring spend, and launching promotions while overseeing stock and distribution to retailers.

Qualifications

• Marketing degree with proven experience in brand/marketing functions.
• Experience in digital marketing, social media or advertising is essential.
• Knowledge of lifestyle category and market segment required.

Responsibilities

• Plan, manage and strategise brand programs and campaigns.
• Drive national marketing programmes and retailer communications.
• Forecast, budget and monitor marketing spend monthly.
• Coordinate ATL and BTL strategies and promotions.
• Analyse market size, trends and product performance for store execution.

Skills

Marketing strategy

Brand management

Market research

Strong communication

Ability to work under pressure

Initiative / ownership

Time management

Education

Marketing degree

Tools

PowerPoint

Excel

Word

Job description

African Sales Company (ASCO) is seeking a dynamic Brand Manager to strategically drive the brand portfolio. You will plan, manage and interpret international programs for local markets, ensuring profitable growth across channels.

The role involves coordinating national marketing programmes, monitoring spend, and launching promotions while overseeing stock and distribution to retailers.