Senior Brand Manager: Growth & Innovation Leader

Famous Brands; Midrand; On-site; ZAR 900,000 - 1,300,000; Full time

Job summary

Famous Brands is seeking a Senior Brand Manager to helm the marketing function across South Africa and African markets. You will lead strategic direction, manage budgets and collaborate with franchises to drive brand growth and innovation.

Responsibilities include planning, digital strategy, pricing, packaging, and cross-functional coordination. A strong track record in FMCG/retail branding and leadership is essential for success in this role.

Qualifications

• A suitable tertiary qualification in Marketing, Communication or Advertising.
• Significant experience in FMCG/Retail or Fast Food in a similar role (min 5 years).
• Franchising experience is preferable.
• Proven track record of leading teams and building brands.
• Experience managing budgets and working with budgets.

Responsibilities

• Develop and implement an annual Marketing Plan.
• Manage the Marketing budget based on collection of Franchisee marketing royalties.
• Oversee national Marketing activities above & below the line.
• Manage advertising agencies & marketing vendors.
• Oversee the media plan to meet brand objectives and expenditures.
• Drive pricing strategies and menu development with forecasts to minimize write-offs.
• Lead digital and social media strategy development and execution.
• Coordinate brand plans at National Franchisee events and regional roadshows.
• Present marketing overview to new franchisees and EXCO with quarterly updates.
• Interface with Product, Training, Operations, New Business & Regions.
• Implement CRM strategies to enhance customer retention and loyalty.
• Support Marketing across Retail and African markets.

Skills

Interpersonal skills

Communication

Financial acumen

PowerPoint

Excel

Proactive thinking

Multi-tasking

Deadline driven

Leadership

Analytical skills

Strategic thinking

Under pressure

Project management

Budget management

Education

Marketing/Communication/Advertising degree

Job description

Famous Brands is seeking a Senior Brand Manager to helm the marketing function across South Africa and African markets. You will lead strategic direction, manage budgets and collaborate with franchises to drive brand growth and innovation.

Responsibilities include planning, digital strategy, pricing, packaging, and cross-functional coordination. A strong track record in FMCG/retail branding and leadership is essential for success in this role.