Brand Strategy & Growth Leader

L'Oréal; Johannesburg; Sur place; ZAR 900 000 - 1 200 000; Plein temps

Résumé du poste

L'Oréal in Johannesburg is seeking a strategic Brand Manager to define and guide the country brand strategy aligned with international positioning and local priorities. You will shape the three-year marketing plan, steer consumer and market insights, and own the execution of international launches locally to deliver engaging brand experiences.

You will manage the budget, lead IMC/Digital/Retail activation, coordinate with sales, logistics and education teams, and develop your team’s marketing

Qualifications

• Identify market drivers and translate trends into insights
• Develop brand strategy and campaigns with cross-functional teams
• Lead and develop marketing talent and capabilities

Responsabilités

• Define the country brand strategy aligned with international positioning
• Create the 3-year marketing plan and guide portfolio priorities
• Oversee consumer/market insights collection and local launches
• Own the budget, pricing strategy, and P&L for the brand
• Lead IMC/360/Digital/Retail activation and coordinate with sales, logistics and education
• Define messages for top management and prepare leadership meetings
• Build and develop the team and grow marketing expertise

Connaissances

Brand strategy

Team leadership

Budget management

Market insights

Integrated campaigns

Collaboration

Description du poste

L'Oréal in Johannesburg is seeking a strategic Brand Manager to define and guide the country brand strategy aligned with international positioning and local priorities. You will shape the three-year marketing plan, steer consumer and market insights, and own the execution of international launches locally to deliver engaging brand experiences.

You will manage the budget, lead IMC/Digital/Retail activation, coordinate with sales, logistics and education teams, and develop your team’s marketing