Brand Strategy & Growth Leader

Procter & Gamble; Gauteng; On-site; ZAR 900,000 - 1,300,000; Full time

Job summary

Procter & Gamble in Rivonia-Johannesburg is hiring a Brand Manager to drive brand building across packaging, product development, communication strategies, and in-store execution. You will lead cross-functional teams to deliver growth, loyalty, and profitable innovation in a dynamic consumer goods landscape.

The role requires an academic background in Marketing or Business, proven brand management experience in CPG and pharma, strong analytics, and the ability to influence stakeholders.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• MBA is a plus.
• Proven experience as a Brand Manager or in a similar role, preferably in consumer packaged goods and pharmaceutical industries.
• Strong understanding of brand building principles with track record of growth.
• Excellent project management skills with ability to manage multiple priorities.
• Strong analytical and problem-solving abilities with a data-driven approach.
• Exceptional communication and presentation skills with the ability to influence stakeholders.

Responsibilities

• Brand Strategy: Develop and execute brand strategies aligned with business objectives to drive growth and loyalty.
• Product Development: Oversee end-to-end development from ideation to launch meeting consumer needs and trends.
• Packaging and Design: Create packaging concepts that communicate positioning and resonate with consumers.
• Communication and Advertising: Implement integrated campaigns to build awareness and equity across channels.
• Value Proposition and Pricing: Define value props, pricing strategies, and promotions to maximize profitability.
• In-Store Execution: Collaborate with retailers to ensure shelf presence and promotional activities.
• Consumer Insights: Use market research and data analytics to guide brand decisions.
• Team Leadership: Lead cross-functional teams, mentor members, and drive high performance.

Education

Bachelor's degree in Marketing, Business Administration, or a related field

MBA

Job description

Procter & Gamble in Rivonia-Johannesburg is hiring a Brand Manager to drive brand building across packaging, product development, communication strategies, and in-store execution. You will lead cross-functional teams to deliver growth, loyalty, and profitable innovation in a dynamic consumer goods landscape.

The role requires an academic background in Marketing or Business, proven brand management experience in CPG and pharma, strong analytics, and the ability to influence stakeholders.