Brand Growth Lead: Strategy, Growth & GTM Architect

Abantu Staffing Solutions; East London; Vor Ort; ZAR 600.000 - 900.000; Vollzeit

Zusammenfassung

Abantu Staffing Solutions is looking for a dynamic Brand Strategy and Growth Lead in East London, South Africa. The ideal candidate will have over 5 years of experience in brand and product marketing, capable of revitalizing legacy assets and driving new brands to market leadership. Responsibilities include conducting market research, developing customer profiles, and creating multi-channel marketing strategies. Proficiency in analytics tools and strong copywriting skills are essential for success in this entrepreneurial role.

Qualifikationen

• 5+ years in Brand Management, Product Marketing, or Growth Marketing.
• Experience in a fast-paced environment managing multiple brands.
• Comfortable using data to drive decisions.

Aufgaben

• Conduct research to identify underserved segments in the supplement industry.
• Collaborate with R&D to define product pipelines based on consumer demand.
• Develop comprehensive marketing plans across e-commerce and retail channels.

Kenntnisse

Brand Management

Product Marketing

Growth Marketing

Data-driven decision making

Copywriting

Ausbildung

Grade 12 / Matric

Relevant tertiary qualification

Tools

Shopify Analytics

Google Analytics

Ad Managers

Jobbeschreibung

Abantu Staffing Solutions is looking for a dynamic Brand Strategy and Growth Lead in East London, South Africa. The ideal candidate will have over 5 years of experience in brand and product marketing, capable of revitalizing legacy assets and driving new brands to market leadership. Responsibilities include conducting market research, developing customer profiles, and creating multi-channel marketing strategies. Proficiency in analytics tools and strong copywriting skills are essential for success in this entrepreneurial role.