Brand Strategist

Placements24; Stellenbosch; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Hybrid work arrangement

Health & wellness benefits

Professional growth opportunities

Job summary

Placements24 in Stellenbosch is seeking a visionary Brand Strategist to join our client’s team in Stellenbosch, operating under a hybrid work model. You will shape and evolve brand identity, ensuring consistency across touchpoints and long-term brand equity.

You will collaborate with marketing, product and creative teams, conduct market research, craft brand narratives, and develop guidelines. The ideal candidate has 6+ years in brand strategy, strong analytical and presentation skills, and a

Qualifications

• Bachelor's degree in Marketing, Business, Communications or related field.
• 6+ years of experience as Brand Strategist/Brand Manager or similar.
• Strong understanding of brand management principles, market dynamics, and consumer psychology.
• Excellent analytical, strategic thinking, and presentation skills.

Responsibilities

• Develop and articulate comprehensive brand strategies, including positioning, messaging, and visual identity.
• Conduct market research and consumer analysis to identify opportunities for brand differentiation.
• Collaborate with marketing, product, and creative teams to ensure brand consistency across initiatives.
• Create brand guidelines and ensure their implementation across communications.
• Measure and report on brand health, campaign effectiveness, and market perception.

Skills

Brand strategy

Market research

Brand management

Analytical thinking

Presentation skills

Education

Bachelor's degree in Marketing, Business, Communications

Job description

About the Role

Our client is seeking a visionary Brand Strategist to join their team in Stellenbosch , operating under a hybrid work model. You will be instrumental in defining and evolving the client's brand identity, ensuring consistency and impact across all touchpoints. This role requires a deep understanding of market trends, consumer behavior, and creative storytelling to develop compelling brand narratives. The ideal candidate will excel in a collaborative environment, balancing in-office strategic sessions with remote execution, contributing to the company's market position and long-term brand equity.

Key Responsibilities

• Develop and articulate comprehensive brand strategies , including positioning, messaging, and visual identity.
• Conduct market research and consumer analysis to identify opportunities for brand differentiation.
• Collaborate with marketing, product, and creative teams to ensure brand consistency across all initiatives.
• Create brand guidelines and ensure their implementation across all internal and external communications.
• Measure and report on brand health, campaign effectiveness, and market perception.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Significant experience (6+ years) as a Brand Strategist , Brand Manager, or in a similar strategic role.
• Strong understanding of brand management principles, market dynamics, and consumer psychology.
• Excellent analytical, strategic thinking, and presentation skills.
• Ability to thrive in a hybrid work environment, fostering collaboration between remote and in-office team members in Stellenbosch .

Benefits

• Competitive executive salary and bonus structure.
• Hybrid work arrangement offering flexibility and work-life integration.
• Comprehensive health and wellness benefits package.
• Opportunities for professional growth and attending industry conferences.
• A stimulating work environment that encourages innovation and strategic thinking.