Brand Marketing Manager - Snacks

Placements24; Mbombela (Nelspruit); On-site; ZAR 900,000 - 1,350,000; Full time

Benefits offered by this job

Competitive base salary

Performance bonuses

Medical aid

Retirement annuity

Job summary

Placements24 is seeking a Brand Marketing Manager for the Snacks portfolio in Nelspruit, Mpumalanga. You will lead strategy and execution, aligning with business goals and consumer insights to grow the brand in the South African market.

You will manage budgets, collaborate with sales, product development, and supply chain, and spearhead integrated campaigns across digital, retail, and in-store channels. A proven track record in FMCG brand management is essential.

Qualifications

• Bachelor's degree in Marketing, Business Administration or related field.
• Minimum of 5 years' progressive experience in brand management within FMCG.
• Proven success in developing and executing brand strategies that drive growth.
• Excellent communication and presentation skills; manage budgets and deliver insights.

Responsibilities

• Develop and execute brand strategies for the Snacks category.
• Conduct consumer research, market analysis and competitive intel.
• Manage the annual marketing budget for the Snacks portfolio.
• Lead integrated campaigns across digital, social, advertising and in-store.
• Collaborate with sales, product development and supply chain for launches.
• Monitor brand metrics and prepare reports for senior management.
• Build relationships with external agencies and drive innovation.
• Ensure consistent brand messaging and strong consumer engagement.
• Drive brand equity and long-term consumer relationships.

Skills

Brand management

FMCG experience

Consumer insights

Strategic thinking

Budget management

Cross-functional collaboration

Strong communication

Education

Bachelor's degree in Marketing or Business Administration

Tools

MS Excel

Marketing analytics tools

Job description

About the Role

Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) industry, is seeking an experienced and creative Brand Marketing Manager to lead the strategy and execution for their popular Snacks portfolio. This exciting role is based in Nelspruit, Mpumalanga , and requires a strategic thinker with a deep understanding of consumer insights and brand building in the South African market. You will be responsible for developing and implementing integrated marketing plans, driving brand growth, managing marketing budgets, and collaborating with cross-functional teams. The ideal candidate will have a proven track record of successfully launching and managing brands, fostering strong consumer engagement, and achieving commercial objectives. This is a fantastic opportunity to take ownership of a key brand category within a reputable organization, contributing directly to its success in the vibrant Nelspruit region.

Key Responsibilities

• Develop and execute comprehensive brand marketing strategies for the Snacks category, aligning with overall business objectives and market dynamics.
• Conduct consumer research, market analysis, and competitive intelligence to identify growth opportunities and inform brand strategy.
• Manage the annual marketing budget for the Snacks portfolio, ensuring effective allocation of resources for maximum impact.
• Lead the development and execution of integrated marketing campaigns across various channels, including digital, social media, advertising, and in-store promotions.
• Collaborate closely with sales, product development, and supply chain teams to ensure successful product launches and ongoing market support.
• Monitor brand performance metrics, analyze sales data, and prepare regular reports for senior management, providing actionable insights and recommendations.
• Build and maintain strong relationships with external advertising, PR, and digital agencies.
• Drive innovation by identifying new product opportunities and contributing to the product development pipeline.
• Ensure consistent brand messaging and positioning across all consumer touchpoints.
• Manage brand equity and foster strong consumer relationships.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of progressive experience in brand management, with a significant focus on the FMCG sector , specifically within the Snacks category.
• Demonstrated success in developing and executing impactful brand marketing strategies that have driven significant growth.
• Strong analytical skills with the ability to interpret complex data and translate it into strategic insights.
• Excellent communication, presentation, and interpersonal skills.
• Proven ability to manage budgets effectively and achieve commercial targets.
• Experience in leading integrated marketing campaigns across multiple channels.
• A passion for consumer brands and a keen understanding of consumer behavior in the South African context.
• Must be legally eligible to work in South Africa .

Benefits

Our client offers a competitive remuneration package, including a strong base salary and performance-based bonuses. Employees benefit from comprehensive medical aid, a retirement annuity fund, and ample opportunities for professional development. The role is based in a modern office facility in Nelspruit , offering a stimulating work environment and opportunities for team collaboration. Access to relevant training and development programs is provided.