Brand Development Executive - FMCG Snacks

Placements24; Centurion; Presencial; ZAR 360.000 - 540.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Competitive salary package

Medical aid contribution

Training and professional development

Local travel allowances

Descripción de la vacante

Placements24 in Centurion, Gauteng, SA is seeking a Brand Development Executive to drive brand awareness and market penetration for a popular snack portfolio. You will work closely with sales, marketing and product development to translate brand strategies into market success.

Ideal candidates have 1–3 years in FMCG marketing, with strong communication, analytical, and collaboration skills. The role involves field retailer engagement and travel for market visits to support growth initiatives.

Formación

• Bachelor's degree in Marketing, Business, or a related field.
• 1–3 years of experience in marketing, brand management, or a related role within FMCG.
• Strong understanding of marketing principles and consumer behavior.
• Excellent written and verbal communication skills.
• Based in Centurion or able to commute daily.

Responsabilidades

• Assist in development and execution of brand marketing plans and campaigns for the snack category.
• Conduct market research and competitor analysis to identify opportunities and challenges.
• Monitor brand performance metrics and report on sales, market share, and consumer feedback.
• Collaborate with sales to ensure in-store execution of brand strategies and merchandising standards.
• Develop engaging content for social media, digital platforms, and POS materials.
• Coordinate with advertising and creative agencies to develop marketing assets.
• Assist in managing brand budgets and track expenditure.
• Support launches of new products and line extensions with coordinated activities.
• Gather consumer insights through in-store visits and consumer panels.

Conocimientos

Excellent written and verbal comms

Strong organizational skills

Independent and team player

MS Office (Excel, PowerPoint)

Educación

Bachelor's degree in Marketing or Business

Herramientas

MS Office suite

Descripción del empleo

About the Role

Our client, a respected name in the Fast-Moving Consumer Goods (FMCG) sector, is actively seeking a dynamic and ambitious Brand Development Executive to join their growing team. This role is based in **Centurion, Gauteng, ZA**, and focuses on driving brand awareness, market penetration, and consumer engagement for their popular snack portfolio. As a Brand Development Executive, you will be at the forefront of conceptualizing and executing innovative marketing initiatives, analyzing market trends, and collaborating with various departments to ensure brand objectives are met. This position requires a hands-on approach, a creative mindset, and a strong understanding of the South African consumer market. You will work closely with the sales, marketing, and product development teams to translate brand strategies into tangible market successes. We are looking for an individual who is passionate about building brands, possesses excellent communication skills, and is eager to contribute to the continued success of our client's products. The role involves a significant amount of field interaction with retailers and trade partners to gain firsthand market insights and ensure effective brand representation. Your ability to identify unique selling propositions and communicate them effectively will be crucial for success. This is an excellent opportunity for a budding marketing professional to gain extensive experience and grow within a supportive and dynamic FMCG environment.

Key Responsibilities

• Assist in the development and execution of brand marketing plans and promotional campaigns for the snack category.
• Conduct market research and competitor analysis to identify opportunities and challenges.
• Monitor brand performance metrics and provide regular reports on sales, market share, and consumer feedback.
• Collaborate with the sales team to ensure effective in-store execution of brand strategies and merchandising standards.
• Develop engaging content for social media, digital platforms, and point-of-sale materials.
• Coordinate with advertising and creative agencies to develop marketing assets.
• Assist in the management of brand budgets and track expenditure.
• Support the launch of new products and line extensions by coordinating marketing and promotional activities.
• Gather consumer insights through in-store visits, consumer panels, and feedback mechanisms.
• Participate in trade shows and industry events to represent the brand and gather market intelligence.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• 1-3 years of experience in marketing, brand management, or a related role, preferably within the FMCG sector.
• Strong understanding of marketing principles and consumer behavior.
• Excellent written and verbal communication skills.
• Proficiency in Microsoft Office Suite, particularly Excel and PowerPoint.
• Ability to work independently and as part of a team.
• Strong organizational skills and attention to detail.
• A proactive and enthusiastic approach to work.
• Must be based in or able to commute daily to **Centurion, Gauteng, ZA**.
• A valid driver's license and willingness to travel locally for market visits.

Benefits

• Competitive salary package with potential for annual increases.
• Performance-based incentives.
• Medical aid contribution.
• Opportunities for training and professional development.
• Exposure to a wide range of FMCG marketing activities.
• Permanent position with a stable and reputable company.
• Allowances for local travel.