Brand Marketing Manager - Snacks Growth & Innovation

Placements24; Mbombela (Nelspruit); On-site; ZAR 900,000 - 1,350,000; Full time

Benefits offered by this job

Competitive base salary

Performance bonuses

Medical aid

Retirement annuity

Job summary

Placements24 is seeking a Brand Marketing Manager for the Snacks portfolio in Nelspruit, Mpumalanga. You will lead strategy and execution, aligning with business goals and consumer insights to grow the brand in the South African market.

You will manage budgets, collaborate with sales, product development, and supply chain, and spearhead integrated campaigns across digital, retail, and in-store channels. A proven track record in FMCG brand management is essential.

Qualifications

• Bachelor's degree in Marketing, Business Administration or related field.
• Minimum of 5 years' progressive experience in brand management within FMCG.
• Proven success in developing and executing brand strategies that drive growth.
• Excellent communication and presentation skills; manage budgets and deliver insights.

Responsibilities

• Develop and execute brand strategies for the Snacks category.
• Conduct consumer research, market analysis and competitive intel.
• Manage the annual marketing budget for the Snacks portfolio.
• Lead integrated campaigns across digital, social, advertising and in-store.
• Collaborate with sales, product development and supply chain for launches.
• Monitor brand metrics and prepare reports for senior management.
• Build relationships with external agencies and drive innovation.
• Ensure consistent brand messaging and strong consumer engagement.
• Drive brand equity and long-term consumer relationships.

Skills

Brand management

FMCG experience

Consumer insights

Strategic thinking

Budget management

Cross-functional collaboration

Strong communication

Education

Bachelor's degree in Marketing or Business Administration

Tools

MS Excel

Marketing analytics tools

Job description

Placements24 is seeking a Brand Marketing Manager for the Snacks portfolio in Nelspruit, Mpumalanga. You will lead strategy and execution, aligning with business goals and consumer insights to grow the brand in the South African market.

You will manage budgets, collaborate with sales, product development, and supply chain, and spearhead integrated campaigns across digital, retail, and in-store channels. A proven track record in FMCG brand management is essential.