Brand Manager - Innovation

Placements24; Soweto; On-site; ZAR 700,000 - 900,000; Full time

Benefits offered by this job

Bonus eligibility

Health benefits

Retirement benefits

Professional development

Team environment

Job summary

Placements24 is seeking a Brand Manager in Soweto to lead brand strategy, develop new FMCG products, and drive market growth. The role requires collaborating with R&D, marketing and sales to translate consumer insights into successful launches.

The ideal candidate will have a creative mindset, strong market insight, and a proven track record in brand development and product launches within FMCG. This is a hands-on, cross-functional role based in Gauteng.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• 4+ years of experience in brand management or product marketing, with a focus on new product development in FMCG.

Responsibilities

• Identify consumer needs and market trends to conceptualize and develop new product ideas.
• Develop comprehensive brand strategies and business cases for new product launches.
• Collaborate with R&D for formulation, packaging design, and testing.
• Create launch plans with positioning, pricing, and communication strategies.
• Manage product lifecycle, post-launch performance monitoring and optimization.
• Conduct market research and competitive analysis to inform development and strategy.
• Ensure alignment with brand guidelines and quality standards across initiatives.
• Manage timelines and budgets for new product development and launches.
• Liaise with sales to drive adoption and commercialization.
• Stay updated with FMCG innovation trends.

Skills

Consumer insights and market analysis

Brand strategy development

Project management

Communication and presentation

Education

Bachelor's degree in Marketing or related field

Job description

About the Role

Our client is seeking an innovative and driven Brand Manager with a passion for product development to join their dynamic team in Soweto. This role will focus on identifying new market opportunities, developing innovative product concepts, and bringing them to market within the FMCG sector. The ideal candidate will possess strong market insight, a creative mindset, and proven experience in brand strategy and product launches. You will collaborate closely with R&D, marketing, and sales teams to translate consumer needs and market trends into successful new products. This is a unique opportunity to shape the future of our client's brand portfolio and drive growth through innovation in the Gauteng region.

Key Responsibilities

• Identify consumer needs and market trends to conceptualize and develop new product ideas.


• Develop comprehensive brand strategies and business cases for new product launches.


• Collaborate with R&D teams to guide product formulation, packaging design, and product testing.


• Work with marketing teams to develop compelling launch plans, including positioning, pricing, and communication strategies.


• Manage product lifecycle, including post-launch performance monitoring and optimization.


• Conduct market research and competitive analysis to inform product development and brand strategy.


• Ensure alignment with brand guidelines and quality standards across all new product initiatives.


• Manage project timelines and budgets for new product development and launch activities.


• Liaise with sales teams to ensure successful adoption and commercialization of new products.


• Stay current with innovation trends and best practices in the FMCG industry.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.


• Minimum of 4 years of experience in brand management or product marketing, with a strong focus on new product development within the FMCG sector.


• Demonstrated success in launching new products and driving market growth.


• Strong understanding of consumer insights, market analysis, and brand strategy development.


• Creative thinking and a passion for innovation.


• Excellent project management, communication, and presentation skills.


• Ability to work collaboratively with cross-functional teams.


• Proficiency in MS Office Suite and market research tools.


• Experience working within the Soweto or broader Gauteng FMCG market is beneficial.


• A results-driven attitude with a proactive approach to problem-solving.


• Adaptability and willingness to learn in a fast-paced environment.

Benefits

• Competitive salary and performance-based bonus.


• Comprehensive health and retirement benefits.


• Opportunities for professional development and career advancement.


• Dynamic and collaborative work environment in Soweto.


• Direct impact on brand innovation and growth strategies.


• Exposure to a wide range of FMCG products and markets.


• Supportive company culture focused on teamwork and achievement.